SOURCE: Regal Life Concepts, Inc.

February 17, 2009 06:30 ET

Regal Life Enters Letter of Intent With Amati Corporation

PHOENIX, AZ--(Marketwire - February 17, 2009) - Regal Life Concepts, Inc. (OTCBB: RGLC) is pleased to announce that it has entered into a Letter of Intent to form a joint venture with Amati Corporation, a leading wine industry player and owner of the highly acclaimed, award-winning Schönmarke Gold Icewine brand, with the aim to transform Guangzhou AWA Wine Co. Ltd ("AWA Wine"), a portfolio investment company of Regal Life, into a leading imported wine distributor in the People's Republic of China (the "PRC").

To establish a dominant position in the fast growing imported wine market in China, Regal Life has recently signed an equity investment agreement with Guangzhou AWA Wine Co. Ltd to acquire an initial equity stake in Guangzhou AWA Wine Co. Ltd, an innovative wine importer and distributor in China. At present, imported wine occupies only a 10% market share in the China wine industry. In order to expand its market share, Regal aims to bring in foreign expertise and management to build a systematic, comprehensive and sustainable marketing strategy to establish strong brand images, cultivate brand recognition and develop customer loyalty for wine products imported by AWA Wine.

Under the terms of the Letter of Intent, Amati will offer the following services to AWA Wine:

--  Identify and source premium wine brands and related accessories for
    distribution in China from vineyards, winery estates, distributors and
    manufacturers (for accessories) in Europe, North and South America, Oceana
    and other countries.
--  Provide ongoing professional advice and relationship management of
--  Engage in all trade and promotional activities for the purpose of
    actualizing Awa's business plan.

Terry Moran, President of Amati Corporation commented, "This collaboration marks another step in our strategy to build our presence in critical emerging markets, such as China. This cooperation will help our company capitalize on the growing demand for imported wine in China and benefit from the rapidly growing distribution network of AWA Wine in China."

Eric Wildstein, Regal's CEO, stated: "With Regal's recent investment in AWA Wine and AWA's strategic plan to expand its distribution network to 100 AWA wine club locations and 1 million members by 2013, we strongly believe that this joint venture with Amati can greatly enhance and expand the existing wine product pipeline of AWA Wine in order to meet the ever increasing demand in China's emerging imported wine market."

The AWA Wine network is currently comprised of 16 corporate-owned and franchised locations throughout China that is servicing a strong and growing membership base of over 50,000. The newly established Regal Life-AWA Wine joint venture will lead to the opening of additional corporate-owned AWA Wine locations in China and the development of an improved IT infrastructure to enhance backend administration, sales and logistics support. AWA anticipates that, with the proper funding, it will expand its network to 100 AWA Wine Club locations and 1 million active AWA Wine Club members by 2013.

Further information:

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About Regal Life Concepts, Inc.

Regal Life Concepts, Inc. is a publicly traded company with headquarter in Phoenix, Arizona. Regal Life Concepts, Inc. is strategically positioning itself in the health, wellness and lifestyle arena and is investigating further opportunities in Asia. Regal Life Concepts, Inc. trades on the NASDAQ OTC BB under the ticker symbol: RGLC. The Company is focused on the health, wellness and lifestyle sector with a multi-faceted approach to market penetration. The company has identified two major growth industries -- Wine Distribution Market in China and Health and Wellness Tourism.

About Guangzhou AWA Wine Co., Ltd.

Established in 2005, AWA Wine is a wine importer and distributor in China with a unique and innovative business approach to capitalize on the rapid growth in the number of Chinese imported wine consumers. Its expansion model has allowed the company to scale its business rapidly -- now doing sales all over China throughout several provinces.

On behalf of the Board

Eric Wildstein, President

Forward-Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief that Regal Life Concepts, Inc. can identify and successfully negotiate business prospects in Asia, and that the Company can successfully operate such prospects. Actual results may differ materially from those currently anticipated due to a number of factors beyond the reasonable control of the Company. Additional information on risk and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

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