SOURCE: Regal Life Concepts, Inc.

November 17, 2008 09:00 ET

Regal Life Expands Into China Wine Import and Distribution Marketplace

PHOENIX, AZ--(Marketwire - November 17, 2008) - Regal Life Concepts, Inc. (OTCBB: RGLC) announced that it has entered into a Letter of Intent to acquire up to a 51% equity interest in Guangzhou Awa Wine Co., Ltd. ("Awa Wine"), a rapidly growing China-based Wine import and distribution company. Awa Wine's strategic positioning in this booming China growth sector and its early rapid expansion makes the company an attractive addition to Regal Life's Health, Wellness and Lifestyle portfolio.

Since its launch in 2005, Awa Wine has expanded rapidly within the wine import and distribution marketplace in China. The Company has an innovative and tested business model that has been successful in capitalizing on the rapid growth in the number of Chinese wine consumers.

The Awa Wine sales model includes street level storefront locations with upper lounge areas that provide a venue for wine tasting events and wine educational programs. The company's membership and loyalty program has been one of the keys to their success. Through strategic corporate partners such as BMW, HSBC and the Bank of China, Awa Wine has been successful in introducing its Awa Wine Club Membership program to thousands of affluent Chinese at corporate sponsored events. Awa Wine is called upon to present wine tasting educational programs at these events, which provides an excellent platform for Awa Wine to build its brand and membership.

The Awa Wine network has approximately 16 established corporate owned and franchised locations throughout China that currently service over a 50,000-strong membership base. With reported annual sales to date of over 200,000 bottles, this strategic investment by Regal Life is expected to give Awa Wine the required resources to advance to the next level by opening five more corporate owned locations and strengthening the technology infrastructure to assist in the exponential growth of its business.

Eric Wildstein, Regal's CEO, stated: "Recognizing that the moderate consumption of wine is becoming a practice with health benefits, coupled with the fact that the imported wine industry in China is poised for very rapid growth in this lifestyle segment; Regal Life is pleased to enter this market through its acquisition of equity in Awa Wine. The company has proven a unique business model and with the proper resources has the potential for exponential growth."

China Wine Marketplace

The market for wine in China is on a steady and accelerating growth curve. With the urban consumer class in China estimated to exceed the entire United States population -- the demand among this growing upper middle class is driving the emergence of the industry. Specifically, this growing demographic of affluent Chinese is developing into a large market for imported wines.

Since the mid-1990s there has been a significant increase in wine consumption in large and medium-sized cities in China, which has led to a dramatic increase in wine imports. The average annual growth rate of this market exceeds 15%.

Evidence of the emerging popularity of imported wine is the fact that, according to the Chinese Customs Service, annual wine imports have grown from 711,000 litters to more than 41 million litres since 1995.

Corporate Website

The Company announced today it has launched its new corporate website which can be found at

The Regal Life website is designed to be a comprehensive resource for shareholders and the public to obtain up-to-date information about the Company. The website is intended to be easy to view and simple to navigate. Visitors will find current media coverage on Regal Life and its portfolio companies, press releases, SEC filings, and progress reports on current projects, as well as industry news.

Shareholders will also find useful information about our Board of Directors, professional advisors, and contact information.

Further Information

Please feel free to call Investor Communications toll-free on 1-888-367-3077 or 1-480-773-9967 to obtain further information. Please visit:

About Regal Life Concepts, Inc.

Regal Life Concepts, Inc. is a publicly traded company with headquarters in Phoenix, Arizona. Regal Life Concepts, Inc. is strategically positioning itself in the health, wellness and lifestyle arena and is investigating further opportunities in Asia. Regal Life Concepts, Inc. trades on the NASDAQ OTC BB under the ticker symbol: RGLC. The Company is focused on the health, wellness and lifestyle sector with a multi-faceted approach to market penetration. The company has identified two major growth industries -- Wine Distribution Market in China and Health and Wellness Tourism.

About GuangZhou Awa Wine Co., Ltd.

Establish in 2005, Awa Wine operates within the wine import and distribution business in China with a unique and innovative business approach to capitalizing on the rapid growth in the number of Chinese wine consumers. Its expansion model has allowed the company to scale the business rapidly -- now doing sales all over China throughout several provinces.

On behalf of the Board

Eric Wildstein, President

Forward-Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief that Regal Life Concepts, Inc. can identify and successfully negotiate business prospects in Asia, and that the Company can successfully operate such prospects. Actual results may differ materially from those currently anticipated due to a number of factors beyond the reasonable control of the Company. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

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