Callcredit Information Group

Callcredit Information Group

April 15, 2015 11:22 ET

Regeneration and Bringing Back Empty Homes Into Use Are Desired Measures to Meet the Housing Crisis, Research Reveals

LEEDS, UNITED KINGDOM--(Marketwired - April 15, 2015) - Research released by Callcredit Information Group, has revealed that 58 per cent of consumers would prefer to see the regeneration and bringing back into use of dilapidated and empty housing to meet housing requirements.

Specialising in public sector solutions, Callcredit's research highlights a need for local authorities to look at their existing housing stock and better understand which long-term empty properties could be brought back into use to help address the needs of the 1.37 million households that are on waiting lists for social housing. This is shown with the stark difference between the 58 per cent preferring regeneration and bringing back into use of dilapidated and empty housing compared to 26 per cent opting for the replacement of dilapidated and empty housing with newly built housing.

The independent research undertaken by YouGov* also asked consumers what type of housing they thought was most needed where they lived and what the main actions should be to reduce the number of households on waiting lists.

The top three types of housing highlighted as most needed were:

  • Social housing, provided by the local authority or a housing association - 25 per cent
  • New housing for outright purchase by individual homeowners - 19 per cent
  • Affordable rented housing, (rent charged at up to 80 per cent of the cost of private rent) - 17 per cent

The top three main priorities identified to reduce the number of households on waiting lists were:

  • Building more social housing for people to live in - 29 per cent
  • Building more affordable housing for people to buy - 20 per cent
  • Forcing owners of empty housing to rent or sell it - 16 per cent

Andrew Davis, Director of public sector, Callcredit Information Group said: "For local authorities to be able to serve their areas more effectively they need to get beneath the real needs of the consumer. It is interesting the views that our research is highlighting and provides a deeper understanding to what consumers believe are the housing issues in their local area and what they would prefer to be done to overcome these."

Overall consumers highlighted there is a need for more social housing but the results also indicate a clear north south divide with Scotland having a strong desire for social housing with 36 per cent compared to lower figures across England & Wales.

  • Scotland -36 per cent
  • London - 23 per cent
  • Rest of south - 24 per cent
  • Midlands/Wales - 23 per cent
  • North - 24 per cent

Interestingly the research also revealed a difference in views across age groups indicating that the younger generation has a clear aspiration to get onto the property ladder.

  • 26 per cent of 18-24 and 20 per cent of 25-39 year olds opted for new housing for outright purchase by individual as the most needed compared to 17 per cent of 40-59 and 16 per cent of 60+
  • Only 11 per cent of 18-24 and 16 per cent of 25-39 year olds selected social housing as the most needed compared to 28 per cent of 40-59 year olds and 34 per cent of 60+

Andrew concluded: "We're in the middle of one of the most closely fought election campaigns in our modern political history and this week, all the parties have set out their own proposals on how to address Britain's housing crisis. Our survey results show is that there is a strong desire to bring empty homes back in to use through regeneration-rather than demolition-and that a mix of more social homes and private homes for ownership are wanted."

Notes to editors

*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,782 adults. Fieldwork was undertaken between 9th - 10th April 2015. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About Callcredit public sector

www.callcredit.co.uk

www.callcredit.co.uk/publicsector

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Callcredit Information Group launched its public sector business in 2011 and acquired Coactiva in January 2014, further extending the range of innovative products and services offered by Callcredit to the public sector.

Recognised as market leaders and a trusted partner to many public sector organisations, Coactiva brought innovative 'Big Data' analytics and business intelligence solutions into everyday use. This true domain expertise and reach was then enhanced by Callcredit's data matching excellence and resources. Combining the two has provided a wealth of public sector experience and technology leadership, generating the unique knowledge and insight required to help make better, more responsible decisions - and make a real difference to public services.

Callcredit provides clients with tailored, transformative solutions to prevent fraud and error, increase public sector revenues and, ultimately, help our communities succeed. Our experience and solutions help local authorities improve efficiencies and reduce costs.

Callcredit's dedicated housing team help housing providers and local authorities to identify and understand their customers, turning data into actionable business intelligence and transforming services.

We understand the concerns surrounding Universal Credit and can help identify and support vulnerable customers. We successfully help our customers reduce rent arrears, identify Resource Intensive Customers (RICs), and our segmentation abilities improve delivery of services and communications.

Working collaboratively with providers, our data-driven approach combined with our expert software and analytics enables us to forge new and innovative ways to improve performance and invest in value for money initiatives throughout the sector.

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