SOURCE: American Association of Advertising Agencies

American Association of Advertising Agencies

January 26, 2016 12:37 ET

REGISTRATION Now Open for the 2016 IAAS

CARROLLTON, TX--(Marketwired - January 26, 2016) - The 4A's Dallas Council Board of Governors announced that registration for the 2016 edition of the Institute of Advanced Advertising Studies (IAAS) course is now open to all North Texas area agencies. 4A's members and non-member agencies are invited to register students as early as possible since IAAS enrollment is limited to the first 24 registrations.

Institute Begins March 9, 2016
The 2016 IAAS is now a 12-week program that starts on March 9 and ends May 25. It is conducted on each Wednesday of that period for two hours.

TGI Fridays is our client!
Student professionals will work on an actual marketing problem or need defined by Fridays marketing executives who will brief, critique and ultimately pick a winning mock agency made up of the selected students. Past clients have been Fossil Watches, JCPenney and La Quinta Inns & Suites.

What is IAAS?
Building on the desire to foster a vibrant, connected, first-rate advertising community in Dallas, the IAAS program is designed by agency/marketing professionals and advertising/marketing educators for young agency professionals across all disciplines. The course instructs participants in critical marketing strategy and plan development through a collaborative team approach to solving a real-world business challenge from a "real" client.

Who should attend? Who is eligible?
Participants meet each Wednesday for 12 weeks and are challenged to develop an integrated communications program in order to "win" the client through a mock pitch presentation. Young agency professionals with one to five years of experience will be best served by this program. Selection as an IAAS student is considered an honor, and generally agencies pick professionals who demonstrate potential to rise within their agency's ranks.

All disciplines are welcome. Whether the student is in account service, media, digital or creative or planning each has a profound role to play in this exciting professional development environment.

Normally an agency will select "rising stars" in their agency and sponsor their full-cost participation. Pitch teams are assembled by the IAAS staff, bundled with others of different agency disciplines, and generally not paired with their own agency members.

We suggest you download the application form (PDF), fill it out and submit it to the appropriate person in your agency. If you are an individual, and your agency is not sponsor, you may apply, of course, individually.

Curriculum
Click on Class Curriculum here for a sample of the program as it was structured for the 2015 IAAS. A similar curriculum, for the 2016 Client, TGI Fridays will be leveraged and refined based on the unique problem of the client and to keep up with the times.

Sessions will be held each week at various agencies in the Dallas area over the program period, every Wednesday evening beginning on March 9, 2016 concluding with team-pitch presentations and a graduation on May 25. Each week features a live topic lecture, a workshop session with leading professionals in all disciplines of marketing and advertising, and Q&A segments. Each student team receives hands-on coaching from seasoned executives in the agency industry.

How You and Your Agency Benefit
After graduating from the Institute, IAAS students will have gained a better grasp of the "big picture," plus practical, actionable skills to better meet the daily challenges faced by agency clients. Graduates of this program testify to a renewed passion for doing excellent work and increasing their contributions to their respective agencies. 

The Cost

  • Participants from 4A's member agencies - $1,250 per student.
  • Participants from non-member agencies - $1,500 per student.

Contact Information

  • For More Information, Contact:
    IAAS
    Peter Noble
    Dallas Council Director
    noble@smu.edu
    214.361.1234