SOURCE: Maxager Technology

October 15, 2007 09:00 ET

Reichhold Selects Maxager Technology to Improve Sales and Operational Planning Process and Increase Corporate Profitability

SAN FRANCISCO, CA--(Marketwire - October 15, 2007) - Maxager Technology today announced that Reichhold, Inc. (, the world's largest manufacturer of unsaturated polyester resins and major producer of coatings resin in the Americas, has selected Maxager's profit optimization solution to better align its sales and operational planning process with corporate profitability goals.

"Maxager provides a unique approach to sales and operations planning that we believe will drive increased profitability for the company," said Rodney Biddle, Senior Vice President for Coatings.

Rather than making sales and operations decisions based solely on a traditional margin-only approach, Maxager combines margin and production velocity information to determine profit-per-minute by product, deal, customer, market, region, salesperson, plant or production line.

"Our entire organization, sales and marketing, production and finance can collaborate and address operational challenges using a single metric and a common set of data," added Biddle.

"We are pleased that Reichhold has recognized the benefits that Maxager can add to their sales and operations planning process," said Karl Perron, CEO of Maxager. "The ability to create and evaluate different sales and operating plans, and understand the impact that each will have on critical parts of their business is a core strength of our solution."

The Maxager solution combines patented cutting-edge technology, a unique methodology and an easy-to-use Web-based system that makes it easier to coordinate daily, weekly and monthly operational decisions. More information about Maxager's solutions can be found at

About Reichhold

Founded in 1927, Reichhold, with its world headquarters and technology center in Research Triangle Park, North Carolina, USA, is the world's largest manufacturer of unsaturated polyester resins and a leading supplier of coating resins for the industrial, transportation, building and construction, marine, consumer and graphic arts markets. Reichhold has manufacturing operations throughout North America, Latin America, the Middle East and Europe. For more information on Reichhold, visit

About Maxager Technology

Founded in 1996, Maxager's patented enterprise Profit-driven Sales and Operations Planning (S&OP) solutions help leading chemicals, metals, electronics and other complex manufacturers such as Dow Chemical, Owens-Illinois and Siliconware Precision Industries increase cash and profit worth 3-5% of revenue. Uncovering profit gain opportunities that are obscured by traditional "margin only" analysis, Maxager uses both margin and production velocity information to analyze history and generate realistic forward modeling that provides management teams an entirely new level of control over Return on Assets (ROA) -- the key driver of shareholder value. Maxager is headquartered near San Francisco with offices in Europe and Asia. For more information, visit or call +1.888.MAXAGER.

©2007 Maxager Technology. All rights reserved. Maxager is a registered trademark of Maxager Technology, Inc. All other trademarks are the sole property of their respective owners.

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