SOURCE: Reign Sapphire Corporation

June 12, 2017 07:32 ET

Reign Sapphire Subsidiary Brings Niche Concept to $15B Bridal Jewelry Market

Engraved longitude and latitude commemorate life's most important events

BEVERLY HILLS, CA--(Marketwired - Jun 12, 2017) - Reign Sapphire Corp., (OTCQB: RGNP) ("Reign" or the "Company"), a direct-to-consumer, branded and custom jewelry company today announced the entry of its wholly owned subsidiary Coordinates Collection ("Coordinates") and its niche longitude and latitude engraved products, into the $15-18 billion annual US bridal jewelry market.

The Company believes a portion of this market, as documented by IDEX Online Research, will embrace Coordinates' concept of fixing the time and place of life's most precious memories into jewelry wedding bands and bridal party gifts as thousands have already with their non-bridal collections since 2014.

When Coordinates launched in 2014, its sales grew in 12 months from $300,000 to $3,250,000. The company is hoping to replicate this success in the bridal segment.

The Bridal Collection includes engraved wedding bands and bridal party gifts, such as pendants, cufflinks and bracelets all fixing in time the joyful occasion shared with family and friends.

The Bridal collection has already received attention with articles in Huffington Post and SweetVioletBride.com and the Company will continue to rely on a combination of five marketing channels to optimize customer acquisition and drive sales: social media, influencers, digital advertising, affiliate marketing, and email.

"Of the $15 billion spent per year in the US on wedding jewelry, we believe the portion that opts for our engraved coordinates feature can mean significant revenue growth for Reign," commented Joseph Segelman, Reign CEO. "Early signs are encouraging and we continue to refine our sales plan to maximize conversions and minimize customer acquisition cost."

About Reign Corporation:

Reign Sapphire (OTCQB: RGNP) is a Beverly Hills-based, D2C branded and custom jewelry company with 3 niche brands: Reign Sapphire: ethically produced, millennial targeted sapphire jewelry millennials, Coordinates Collection: custom jewelry, inscribed with location coordinates commemorating life's special moments, and Le Bloc: classic customized jewelry. http://www.reignsc.com.

Forward Looking Statements
This press release includes "forward-looking statements" within the meaning of the U.S. federal securities laws, which statements may include information regarding the plans, intentions, expectations, future financial performance, or future operating performance of Reign Sapphire Corporation ("Reign" or the "Company"). Forward-looking statements are based on the expectations, estimates, or projections of the Company's management as of the date of this press release. Although Reign's management believes these expectations, estimates, or projections to be reasonable as of the date of this presentation, forward-looking statements are inherently subject to significant business risks, economic and competitive uncertainties, or other contingencies, which could cause the Company's actual results or performance to differ materially from what may be expressed or implied in the forward-looking statements. Important factors that could cause Reign's actual results or performance to differ materially from the forward-looking statements include those set forth in the "Risk Factors" sections in the Company's filings with the Securities and Exchange Commission, including the risks set forth in the company's Annual Report on Form 10-K for the year ended December 31, 2015, which is available for viewing on the SEC's EDGAR website. These forward-looking statements speak only as of the date of this press release and, except as required by law, Reign specifically disclaims any obligation to update these forward-looking statements, even if new information becomes available in the future.

Contact Information

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