SOURCE: Reitmans (Canada) Limited

Reitmans (Canada) Limited

August 26, 2015 14:34 ET

Reitmans Announces Meghan Markle as New Brand Ambassador

MONTREAL, QC--(Marketwired - August 26, 2015) - Reitmans, a leader in the Canadian fashion industry, today revealed a partnership with style icon and Suits actress, Meghan Markle as the new brand ambassador for its Fall/Winter 2015 collection.

Coming this September, Meghan will be featured in the new "Reitmans. Really." campaign, part of the retailers' initiative to re-energize the brand. The campaign highlights how Reitmans' effortless style and flattering fits make it easy for Canadian women to adopt the latest trends, with collections that embrace the female body in all of its diversity.

"I'm so excited to be part of this re-energizing of Reitmans, and to be the face of a brand. I'm often asked what I wear both on and off camera, and the answer is that it's a blend of a few luxury items mixed with classic and trend driven pieces that don't break the bank. Reitmans is perfect for affordable & chic pieces that I absolutely love. Also, though I'm from LA, with this being my fifth year filming in Canada, I feel like an honorary Canadian, and have really come to call this home; it feels incredibly special to be embraced by a family-owned Canadian company, especially during such an exciting time for the brand. This is just the beginning of what we have in store, and I can't wait to share it with you," said Meghan Markle.

"We are very excited to be working with Meghan," said Jeannie Vondjidis-Miller, Vice-President of Marketing and Visual Presentation for Reitmans. We love the way she sees fashion and how it fits into a woman's life. She likes to quickly throw something on and go out to have fun rather than spend hours getting ready. That speaks to the Reitmans woman. She also believes very strongly in values of inclusion, equality and accessibility, which are values shared by Reitmans. For example, we are the only apparel brand in Canada offering the same great styles and fits in sizes up to 20. We don't discriminate."

The Fall/Winter 2015 collection will be available through Reitmans.com, and in stores across Canada starting in September. It will offer Canadian women stylish, statement pieces that add flare and excitement to any wardrobe in addition to the classic, go-to pieces the brand is well-known and loved for. With inspiration drawn from utilitarian influences to bohemian and southwestern style, the collection this season is right on trend.

To see Meghan Markle in the behind-the-scenes footage of Reitmans.Really photoshoot visit: https://youtu.be/oycnjD9ST5Q

About Reitmans (Canada) Limited

Reitmans (Canada) Limited is Canada's leading specialty fashion retailer. Founded in Montreal in the early 1900s by Herman and Sarah Reitman, the Company today employs 10,000 Canadians and operates over 800 stores across Canada through its banners Addition Elle, Penningtons, Reitmans, RW&CO., Thyme Maternity and Smart Set. Reitmans (Canada) Limited promotes women's health and welfare through its various community initiatives. Reitmans (Canada) Limited is a publicly traded company listed on the Toronto Stock Exchange (TSX: RET) (TSX: RET.A). For more information, visit the company's website, www.reitmanscanadalimited.com.

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