SOURCE: Beach Marketing

September 20, 2011 10:02 ET

Rejuvenated Website Helps Wrinkle System Skin Care Brand Attract Customers

MIAMI BEACH, FL--(Marketwire - Sep 20, 2011) - Beach Marketing reports on various internet trends and consumer buying habits. While anti aging products have surged in sales dating to 2007, one company is making waves by rewarding customers for referring others through the social networking channel Facebook.

Technology has helped the world run more efficiently. For one particular skin care company, it has helped the brand attract customers by providing a live look-in at the products they sell and encourage users to see the products being used in various instructional video demonstrations by acclaimed make-up artist Danica Jardien.

In a recent update to their corporate website, Wrinkle System Skin Care, makers of laboratory tested skin care products, made an effort to increase user interaction and keep their customers in tune with current promotions, new product releases, and more. The "rejuvenated" website allows consumers to earn rewards points & coupons by sharing Wrinkle System on Facebook, which has become the preferred way to share information on the Internet in recent years.

"We worked with various marketing companies and found out some very interesting facts," said a company spokesperson. "People aren't as inclined to send an email to a group of people sharing information as they are to share something with their friends on a social networking site. This allows customers to earn discounts, free products, and rewards points by a simple click of a button."

Each of the Wrinkle System products are demonstrated by Danica Jardien, who has worked with Tyra Banks among many other A-list celebrities, helping them look their best and remaining free of any blemishes. In 2009, Jardien started using the Dark Circle Serum, a product designed to reduce discoloration and puffiness around the eyes, and saw great success. She subsequently told her thousands of followers about it on YouTube, Twitter, and other social media platforms, and the product quickly shot up to the best seller on Amazon.com in its market segment. Two years later, it remains a top selling eye treatment.

Overjoyed customers are posting success stories on their Facebook pages. The reward for doing so is a whopping $20 store credit every time someone else reads that message and makes a purchase. One popular Facebook addict has racked up thousands in store credit for her efforts in referring people to the brand.

"Recent feedback has been great -- people are staying on the website longer and learning more about the products by watching the video demos, which has quickly helped our YouTube channel become quite popular as well," added Bill Taylor, Customer Service Manager.

The Dark Circle Serum demonstration has nearly 60,000 reviews alone since being uploaded before the 2010 Holiday Season. Other products like the Two Minute Wrinkle Drill, aren't far behind.

Wrinkle System vows to continue their dedication to technology in an effort to keep growing virally. "People are using coupon codes shared by friends in other nations, and we're hitting new markets each week. It's very neat to see the power of social networking and watching our customers save money in the process," concluded Taylor.

Next on tap for the surging skin care brand? The company has plans for an iPhone application, a podcast, and television presence.

Contact Information

  • For more information about the Wrinkle System brand, please use the following information.

    Skin Pro International, Inc.
    Richard Banks
    1602 Alton Road Suite 597
    Miami Beach, FL 33139
    800-575-2065
    Email Contact