SOURCE: Rejuvenation


February 25, 2014 09:00 ET

Rejuvenation Introduces First Comprehensive Bath Collection

New Product Line Reflects Tradition of Commitment to Quality and Functional Design Details

PORTLAND, OR--(Marketwired - Feb 25, 2014) - Rejuvenation, a general store for home improvement projects that add real value to homes, buildings and projects, is launching its first comprehensive bath collection in March. The exclusive collection, available in stores and through the company's catalog and website starting on March 18, includes more than 100 new items across lighting, hardware, plumbing, furniture and storage, and textiles and accessories.

Rejuvenation, which was founded as an architectural salvage shop in Portland, Ore., has long served as a resource to home and business owners looking for functional and beautiful products that stand the test of time. The new bath collection reflects this tradition by featuring high-quality and useful products that are inspired by history, designed for modern consumers and made to last.

"Whether your project involves a complete bath renovation or a few simple updates, Rejuvenation is now the go-to destination for an edited collection of classic bath fixtures and bathroom upgrades," said Marta Benson, senior vice president of Rejuvenation. "Our products feature designs that transcend their eras, updated with today's technology and created with durable materials to last for generations, so you can be confident that they will add real value to your home."

Rejuvenation's heritage is in lighting and hardware, and the bath collection represents the company's first step in expanding into all areas of the home. Inspired by the designs of vintage pieces, the bath collection features two new lighting lines and four new solid brass hardware lines that include towel racks, paper holders, hooks, shelves and mirrors to fit every home style from Victorian to modern. Six new solid brass plumbing collections include faucet and shower sets in a variety of styles and finishes, with products manufactured in partnership with Watermark, a factory based in Brooklyn, N.Y., that has designed, assembled and finished all of its own parts for more than half a century.

The Rejuvenation bath furniture collection ranges from Victorian sinks to Arts and Crafts cabinets, while other storage options include a variety of etageres, wire baskets and canvas bins from Steele -- made in Massachusetts since 1921. New bath textiles -- organic cotton bath mats and towels -- bring a softer form of luxury. Classic bath accessories from the assortment include soaps handmade in Portland and glass apothecary jars in a mix of styles.

Rejuvenation sells to both consumers and trade via its catalogs; at retail stores in Portland, Ore., Seattle, Los Angeles and Berkeley; and through the company's website,

The company also offers complimentary design services to help consumers choose and customize lights, hardware, furniture and accessories for their homes. Call a store or visit to make an appointment.

About Rejuvenation
Founded in Portland, Ore., in 1977, Rejuvenation serves as a general store of functional and beautiful goods for home improvement projects that add real value to homes, buildings and projects. From classic American-crafted lighting and timeless hardware to useful house parts and home goods, Rejuvenation's high-quality products are inspired by history, designed for modern consumers and made to last. Throughout its history, Rejuvenation has provided home improvement resources, products, and education to home and business owners who restore and rejuvenate their homes and communities. A member of the Williams-Sonoma Inc. family of brands, Rejuvenation sells its products by catalog; at retail stores in Portland, Seattle, Los Angeles and Berkeley, Calif.; and via the company's website,

About Williams-Sonoma Inc.
Williams-Sonoma Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies - Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry), PBteen (girls' bedding and boys' bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories), Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts and gifts for the home) -- are marketed through e-commerce websites, direct mail catalogs and 595 stores. Williams-Sonoma Inc. currently operates in the United States, Canada, Australia and the UK, offers international shipping to customers worldwide, and has an unaffiliated franchisee that operates 27 stores in the Middle East.

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