SOURCE: Relational Solutions, Inc.

November 11, 2008 14:07 ET

Relational Solutions Wins Visionary Award

CLEVELAND, OH--(Marketwire - November 11, 2008) - Relational Solutions, a software and service company specializing in demand signal repositories, data integration and business analytics, is proud to have won the B-eye Network Visionary Award. B-eye Network announced Relational Solutions and their customer, Comag Marketing Group (CMG), the recipients of their 2008 Vision Award for business impact in the area of data integration.

"CMG is a widely diversified international sales and marketing organization for America's leading magazines and specialty products. We selected POSmart as our Demand Signal Repository because of Relational Solutions' unique ability to streamline the data integration and cleansing process and give CMG a way to manage external data more efficiently and effectively. POSmart integrates point-of-sale data from all classes of trade including drug, mass, warehouse clubs and chain bookstores giving CMG the ability to compare point-of-sale data with internal information. POSmart's demand signal repository also identifies anomalies and other exceptions that provide key information needed to manage sales growth. POSmart had the most flexible architecture and our key business users like the ease of use," said Stephanie Justice, Sr. VP of CMG.

By implementing POSmart, CMG was able to achieve a greater return on investment, saving costs associated with outsourcing the management of data. CMG now has control of their own data with the ability to harvest the benefits of their data asset in a demand signal repository. POSmart provides the ability to optimize sell-through, improve forecasting and gain a complete view of sales. It supports current retailers' "pay-on-scan" initiatives as well as future retailer requirements.

Other benefits derived out of implementing POSmart will be gaining greater knowledge of the supply chain and inventory. The robust cleansing, validation, data integration and harmonization processes help clarify issues and make data available for integration with other internal data.

About Relational Solutions, Inc.

Based in Westlake, Ohio since 1996, RSI is a software and service company specializing in data integration and demand signal repositories for consumer goods companies. POSmart is the leading multi-retailer solution that automates the data integration and harmonization of POS, scan data and syndicated data with internal data. POSmart allows for analysis of supply chain, promotions, customer demographics, inventory, forecasting, store clusters, sales trending, category management, profit, shopper insights, loyalty data and more.

Retailer integration includes department stores, big box, food, specialty, drug, mass, military, distributor and syndicated data. Applications include POSmart, POS DataManager, BlueSky Analytics, and BlueSky Integration Studio.

About Comag Marketing Group

Comag Marketing Group LLC (CMG), a limited liability company between The Corporation and Conde Nast Publications, is a widely diversified international sales and marketing organization for America's leading magazines and specialty products. CMG provides comprehensive sales, marketing and promotional services through a network of domestic and overseas sales venues including mass market and specialty market channels. Working closely with retailers in category management and merchandising, CMG reaches consumers at the point of sale in over 175,000 outlets in the United States and Canada and on newsstand in 105 countries abroad.

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