SOURCE: DigitalGrit

November 07, 2005 11:27 ET

relevantNOISE Mines Blogs for Business Intelligence

Startup Will Leverage Proprietary Data Mining, Natural Language Processing and Tone Extraction Technologies

NEW YORK, NY -- (MARKET WIRE) -- November 7, 2005 -- relevantNOISE™, a technology company dedicated to mining web logs, or blogs, for business intelligence, officially launched at ad:tech New York this morning. Using proprietary data mining, natural language processing, and tone extraction technologies, relevantNOISE helps clients monitor the quickly growing "blogosphere" in real time to track the level of volume around key topic areas -- including industry, brands, products, executives, and competitors. The company further assists clients by determining whether those conversations are positive or negative and how that changes over time.

The company was founded by Dan Lynn, Scott Goldthwaite and Steven Goldthwaite, with Lynn serving as CEO. The three also founded Web marketing firm DigitalGrit, which recently ranked third in Deloitte's Technology Fast 50 for New Jersey.

"Forbes magazine recently published an article, 'Attack of the Blogs,' focused on the damage they can do to brands and reputations," notes Lynn. "While I don't necessarily agree with their perception of blogs, we're here to help those brands, people and organizations gain awareness of what the blogs are saying so they can be proactive and address any problems in a timely and appropriate manner. Even more importantly, we can help companies identify emerging opportunities and trends associated with this powerful new marketing tool called the blogosphere."

relevantNOISE's services provide tools that allow these parties to:

--  Measure the volume level of the "noise" across the blogosphere for
    specific issues -- and track changes over time
--  Perform "Public Opinion Mining," monitoring real-time changes in the
    positive and negative tone within the blog "conversation"
--  Forecast emerging product and industry trends and opportunities
--  Map changes in conversations to key business indicators, such as stock
    price, sales volume and marketing expenditures.
For more information, visit relevantNOISE at ad:tech booth #TT17, or contact relevantNOISE at 908.788.8322 or email

Contact Information

  • Contact:
    Aimee Kessler Evans
    908.788.8844 x116
    Mobile: 973.568.8411
    Email Contact