SOURCE: Adverb Media

October 19, 2007 10:15 ET

RelevantNoise, an Adverb Media Company, Launches New Social Media Mining Technology

Sonar Delivers Real-Time Insight Into Social Internet, Blogs

FLEMINGTON, NJ--(Marketwire - October 19, 2007) - Adverb Media announced today that RelevantNoise, a technology company dedicated to mining social media for business intelligence, is launching a new version of its exclusive Sonar dashboard. Sonar is a web-based technology that allows users to quickly uncover intelligence from social media (such as blogs, message boards and online communities), enabling them to understand the "conversations" around their brands to discover opportunities, avert potential disaster, and measure the level of engagement across audiences.

RelevantNoise will be launching Sonar at The PRSA International Conference at the Marriott Philadelphia Downtown, October 20-23. Live demos will be offered at booth #505 in the exposition hall.

The new version of Sonar is a user-driven tool that gives clients a real-time, 360-degree view of the user-generated content around their brand. The technology delivers the data in an easy-to-read format that includes both eye-friendly charts and quick access to actual blog posts and other text.

Sonar delivers real-time intelligence to determine:

--  Volume: How much is being said about client brands across social
    media? How has that level changed over time?
--  Tone: Are the conversations around those brands positive or negative,
    and how has that changed over time?
--  Demographics: Who are the creators of the user-generated media
    mentioning those brands?
--  Influence level: Which bloggers are the real "authorities" writing
    about those brands -- and how often are they writing about them?
--  Comparison charts: How does a brand's share of voice (and share of
    tone) compare to its competitors -- or within its own family of brands?
--  Advanced Search: Users can create complex searches using criteria such
    as multiple keywords, by demographics, or by blog platform or community.

Users can also save searches and reports for future sessions.

Dan Lynn, CEO of Adverb Media, is excited about the technology launch. "Social media is a powerful and emerging media. Businesses are beginning to understand how critical it is to monitor social media for both brand management and as a metric for engagement. RelevantNoise is uniquely able to deliver the intelligence brand owners need because we not only have the technology, but as an Adverb Media company, we fully understand the needs of brand managers and offer a complete set of solutions to address those needs."

Sonar is licensed "by the seat," and additional services are available. For more information and live demonstration, visit RelevantNoise at the PRSA International Conference, booth #505. Contact RelevantNoise at 908.788.8322 or email

About Adverb Media

Adverb Media is the parent company of leading digital marketing and technology companies DigitalGrit, Temel and RelevantNoise. Adverb Media is dedicated to helping global marketers at companies like Sony Electronics Inc, Head Skis and Cephalon Pharmaceuticals fully leverage the Internet to drive measurable business results.

Headquartered in Boonton, New Jersey, Adverb Media also has locations in New York City and Los Angeles, as well as Boise, Idaho, and Flemington, New Jersey.

Learn more about Adverb Media at For additional information, please contact Aimee Kessler Evans at 973-316-9696 ext. 165 or via email at For media inquiries, contact Candace Vadnais at PFS Marketwyse at 973.812.8883, ext. 430 or via email at

Contact Information

  • For Immediate Release
    Aimee Kessler Evans
    Adverb Media
    973.316.9696 x165
    Mobile: 973.568.8411
    Email Contact

    Media Inquiries:
    Candace Vadnais
    PFS Marketwyse
    973.812.8883, ext. 430
    Email Contact