SOURCE: Thought Equity Motion, Inc.

Thought Equity Motion, Inc.

April 08, 2011 06:01 ET

Reliance MediaWorks and Thought Equity Motion Announce Partnership to Offer Next-Generation Digital Supply Chain for Content Library Owners

DENVER, CO--(Marketwire - Apr 8, 2011) - Reliance MediaWorks, India's fastest growing film and entertainment services company and a member of the Reliance group, and Thought Equity Motion, Inc., a leading provider of video platform and footage licensing services, today announced that they have partnered to offer media companies an integrated solution to support the evolution from traditional archive and preservation workflows to a digital, file-based, "smart content" supply chain.

The partnership brings together Reliance MediaWorks' industry leading media and content services including restoration, image enhancement and up-rezzing from SD to HD along with Thought Equity Motion's cloud-based platform for library management, metadata, distribution, and monetization.

"This partnership is about bringing together the next generation of integrated media services, storage, access, and delivery for content," said Anil Arjun, CEO at Reliance MediaWorks. "Thought Equity Motion's Hosted Video Platform enables our clients to generate new utility and monetize their content through stock footage. Both of our organizations are working with the world's leading media companies, so together we have the opportunity to move beyond point solutions to help them deploy new digital workflows. Additionally, it offers them the opportunity to generate new revenue streams by licensing their content through the industry's leading platform."

"Reliance MediaWorks and Thought Equity Motion are creating a new 'on ramp' for content to get from production straight to the cloud," said Kevin Schaff, CEO and founder of Thought Equity Motion. "We're connecting our Digital Refinery in Laramie, WY to Reliance MediaWorks' film processing and restoration facilities in Los Angeles and Mumbai to offer global connectivity and services in a cost effective manner as well as deploying a high resolution scanner in their facility in LA. In our platform, rich 'smart content' metadata will streamline manual workflows and open up new value for the world's leading media companies by readying their content for dynamic, scaled access and delivery."

Reliance MediaWorks and Thought Equity Motion are in discussions with various global film archives and libraries for content digitization, including the Grinberg Library, which owns historic footage from World War I & II.

"With more than 6,000 hours of content in the Grinberg Library -- some of which dates back to 1896 and was shot on Nitrate film -- we've been eager to find a partner that can help us enable our film library for next-generation uses," said Steve Blum, Grinberg Library Owner. "With Reliance MediaWorks and Thought Equity Motion we're able to efficiently digitize, restore, preserve, access, and monetize our content within one comprehensive digital workflow. Now historians and digital content producers worldwide can search, preview and license content from our library and download it in their preferred format."

For more information on Reliance MediaWorks, visit For press inquiries, please contact

For more information on Thought Equity Motion's Platform Services for Media Rights Holders, visit For press inquiries, please contact

About Reliance MediaWorks:
Reliance MediaWorks Limited is India's fastest growing film and entertainment services company and a member of the Reliance Group.

Reliance MediaWorks operates BIG Cinemas, India's largest cinema chain with over 550 screens spread across India, the United States, Malaysia, Nepal and Netherlands.

Reliance MediaWorks currently has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI; Film Restoration and Image Enhancement; 3D; Digital Mastering: Studios and Equipment rentals; Visual Effects; Animation; TVC Post Production with presence across India, USA, UK, Russia and Japan.

Reliance MediaWorks' television venture, BIG Synergy, is among the top players in the television programming industry.

About Thought Equity Motion, Inc.:
Thought Equity Motion increases the value of video content through its advanced technology platform and licensing services. The company delivers large scale archive management and "smart content" metadata tools as a cloud service, providing greater control with reduced cost and complexity. Thought Equity Motion also offers rights development expertise, enabling media rights holders to generate new value from their content.

Through its Web platform and global sales force, the company licenses sports, news, entertainment, editorial, and creative content to the world's leading producers in advertising, film, television, publishing, and interactive media.

Thought Equity Motion works with more than 400 rights holders globally, including BBC Motion Gallery, Paramount Pictures, Sony Pictures Entertainment, National Geographic, The New York Times, and the NCAA®.

Headquartered in Denver, Thought Equity Motion has a digital refinery in Laramie, Wyo. and offices in Los Angeles, New York, Chicago, Tokyo, Sydney, Toronto, London, and sales partner offices in Paris and Mumbai.

Connect with Thought Equity Motion on Twitter, YouTube, LinkedIn and Facebook.

For more information on Thought Equity Motion's Platform Services for content rights holders, call 310.593.4655 or visit For more information on footage licensing, call 720.382.2869 or visit,

Contact Information

    Abby Lurie
    Thought Equity Motion
    Email Contact

    Khushboo Benani
    Reliance MediaWorks
    Email Contact
    +91 9323021484