May 17, 2010 15:14 ET

Relief in Store for 30% of Canadians

Patented Food Intolerance Treatment System to Be Made Available at Select Rexall Drug Stores

TORONTO, ONTARIO--(Marketwire - May 17, 2010) - Canadians who suffer from adverse reactions to the foods they eat have a new way of finding relief. Previously only available on-line or by visiting participating clinics, Hemocode's patented food intolerance treatment system will be available at select Rexall Drug Stores. Treatment seekers can now live fuller, healthier lives by eliminating potentially offensive foods and additives from their diets.

The news couldn't come sooner for those seeking help. The U.S Food and Drug Administration estimates that 30% of the population suffers reactions to foods and additives. Worse, because the symptoms of food intolerance can vary widely, they often go undetected and untreated. Canadians who used to have to search the internet or find participating clinics in order to obtain relief now have the option of simply going to their local pharmacy to purchase the Hemocode System for food intolerance.

"Considering the number of Canadians suffering from digestive health conditions, the Hemocode System is a valuable tool that offers those with food sensitivities a way to identify which foods induce an adverse affect, helping them to avoid serious reactions," said Tracey Phillips, Director Pharmacy Services & Marketing, Rexall. "Through our partnership with the Canadian Digestive Health Foundation and the availability of the Hemocode System in select stores, we are able to provide our patients and customers with helpful resources to help them take a more proactive approach to their digestive health." 

The system includes a finger stick test to determine which out of 250 foods and additives are offensive, a detailed report outlining key food intolerances, a personalized food guide including recipes, e-newsletter updates with new recipes and health tips and free consultation with a Naturopathic Doctor. Hemocode now stands to make an even greater impact on the lives of those suffering from conditions as diverse as fibromyalgia, chronic fatigue syndrome, regular headaches, sleeplessness, and weight imbalance. While new to Rexall, the Hemocode System will continue to be available online at http://www.hemocode.com or by phone at 1-800-471-6729.

About Hemocode

Founded in 2003, the Hemocode System is a patented technology that uses a proprietary test to screen an individual's blood against 250 foods and food additives, determining which of those foods contributes to debilitating conditions.

Forward-Looking Statements

This news release may contain forward-looking statements that are based on management's current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. Hemocode is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.

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