SOURCE: Day-Glo

January 23, 2007 10:37 ET

Remember Day-Glo Posters and Blacklights? Day-Glo Now Expanding Through Licensing

CLEVELAND, OH -- (MARKET WIRE) -- January 23, 2007 -- Day-Glo Color Corporation announces its plans to relaunch its fluorescent color brand Day-Glo™. Popularized in the 1960s and '70s, when psychedelic patterns, blacklights and Peter Max were the rage, Day-Glo has contemporized its brand and is on the path to finding new venues for its vibrant colors.

Day-Glo has strong brand equities and is an energetic and attention-seeking brand. Now, the fluorescent brand is building a licensed products program that fits the Day-Glo brand equities and culture. Day-Glo envisions tapping into product categories that need enlivening with color such as office supplies, electronics and sports equipment. They also see applications for tapping into the essence of the brand with craft kits including yarn, paints and other color elements. Lastly, Day-Glo has many retro ads from the 1970s that can be applied to vintage T's and other apparel.

Day-Glo has appointed the Valen Group, an innovation and licensing firm, as its exclusive agency for developing its consumer products program. For more information on the licensing program, contact Janna Markle at 513-842-6318 or at jmarkle@valengroup.com.

ABOUT DAY-GLO

Founded in 1946, Day-Glo Color Corp. is an innovative leader in the colorant industry and the originator of Daylight Fluorescent Color. The company manufactures fluorescent colorants and pigments for use in plastics, graphic arts, paints, coatings, dyes, safety and security products, and cosmetics. Day-Glo supplies the world market from four production facilities, three in the United States and one in Belgium. More information is available online at www.dayglo.com.

ABOUT THE VALEN GROUP

The Valen Group is a growth and innovation-consulting firm that has practices in strategy and research, organizational development and growth execution services such as licensing, partnerships and acquisitions.

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