SOURCE: Kagome

September 15, 2005 13:41 ET

Remember to Drink Purple

LOS BANOS, CA -- (MARKET WIRE) -- September 15, 2005 -- If you keep forgetting to eat your fruits and veggies, new research shows that drinking them at least three times a week could help your memory.

Florida researchers discovered that certain polyphenols abundant in fruit and vegetable juice could play an important role in delaying the onset of Alzheimer's disease.

After studying more than 1,800 older Japanese American men and women for nine years, participants in the study were dementia free. Researchers from the University of South Florida concluded that there was a 75-percent reduced risk of disease among those who drank fruit and vegetable juice blends at least three times per week compared to those drinking it less than once a week.

While many Americans are big fruit juice consumers, the Japanese have been drinking fruit and vegetable juice blends for years. And now you can benefit from the healthy culinary expertise of one of Japan's most seasoned juice makers, Kagome.

Purple Roots and Fruits is a unique 50/50 fruit and vegetable blend that includes grapes, beets and purple carrots. Kagome is the only juice maker that incorporates the exotic purple carrot, a vegetable with high levels of the antioxidant anthocyanin. Blue and purple fruits and vegetables are best known for promoting healthy aging and memory function. Kagome juices can be found in natural health food stores nationwide (11.5 and 30-oz. bottles/$2.19 to $3.39).

The most common cause of dementia is Alzheimer's disease. There are nearly 18 million people in the world who have dementia. Researchers estimate that by 2025 this figure will rise to 34 million, with 71 percent of these living in developed countries.

Antioxidants, particularly those from fruits and vegetables have been associated with the delayed onset of the disease, however there is little evidence to date that supplements can offer the same benefit.

Learn more about blue and purple fruits and vegetables at

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