SOURCE: Appcast


March 01, 2016 07:00 ET

REMINDER: Appcast Brings Recruitment Advertising Innovation to HR West 2016

LEBANON, NH--(Marketwired - Mar 1, 2016) -

Chris Forman, founder and CEO of Appcast, the first pay-per-applicant job ad exchange

Will present "Reconsidering Your Online Application Process" at HR West 2016

Monday, March 7 - Wednesday, March 9, 2016

Forman is scheduled to speak on Tuesday, March 8, 2016 from 7:30 a.m. - 8:45 a.m. PST.

Oakland Convention Center
550 10th Street
Oakland, Calif.

Appcast will also exhibit at Booth No. 54.

For today's recruiting leaders, hiring top talent continues to pose a number of challenges -- and one of the most frustrating remains maximizing the efficiency of advertising their open positions.

During HR West 2016, Chris Forman, founder and CEO of Appcast, will uncover different ways companies can make the online application process more cost effective and efficient. Reconsidering how to reach and engage applicants online, Forman will explain how a pay-per-applicant model can provide organizations with increased visibility into recruitment advertising efforts, specifically return on investment (ROI). Session attendees will take away benchmark 'click-to-apply' ratios by industry and function as well as a model for understanding the impact of application length and structure on their investment.

HR professionals interested in learning how Appcast revolutionizes the online application process are encouraged to attend this session and visit company representatives at Booth No. 54 for product demonstrations. Event information for HR West 2016 can be accessed at:

About Appcast
Appcast is an easy way to advertise your open jobs on a 'pay-per-applicant' basis across a network of thousands of career and consumer sites. It works with all applicant tracking systems, requires no long-term contracts, and delivers analytics so you know what's working. Headquartered in Lebanon, N.H. with offices in Cambridge, Mass., Appcast debuted in January 2014 and is the latest business incubated out of StartDateLabs. To learn more, visit: