SOURCE: Appcast

Appcast

May 31, 2016 07:00 ET

REMINDER: Appcast to Uncover Secrets of Programmatic Ad Buying During TAtech Leadership Summit

LEBANON, NH--(Marketwired - May 31, 2016) -

WHO:
Chris Forman, founder and CEO, and Tom Chevalier, vice president of Product, of Appcast, the first programmatic, pay-per-applicant job ad exchange

WHAT:
Will present a pre-summit workshop and three thought leadership sessions during the TAtech Leadership Summit on Programmatic Ad Buying.

WHEN:
Wednesday, June 1, 2016

Forman is scheduled to host a pre-summit workshop, "The Basics of Programmatic Ad Buying," on Tuesday, May 31, 2016 from 2:00 - 5:00 p.m. CDT.

In addition, Forman will present the session, "The State of Programmatic in Recruitment & What's to Come in the Next 24 Months," on Wednesday, June 1, 2016 at 9:15 a.m. CDT, and "What Have We Learned & What's Next?" at 5:00 p.m. CDT.

Chevalier will host the session, "Technology Considerations in Implementing Programmatic" at 2:15 p.m. CDT.

WHERE:
TAtech Leadership Summit
University of Chicago Booth School of Business - Gleacher Center
450 N. Cityfront Plaza Drive
Chicago, Ill.

DETAILS:
Poised to revolutionize the recruiting industry, programmatic job advertising uses a combination of software and advanced analytics to buy, place and manage job advertisements. This approach offers employers and recruiters unprecedented accuracy in candidate targeting and, in turn, the potential for higher returns on their recruitment advertising spend.

During the TAtech Leadership Summit on Programmatic Ad Buying, Chris Forman, founder and CEO, and Tom Chevalier, vice president of Product, of Appcast, a founding sponsor of the event, will lead a series of thought leadership presentations exploring the ins and outs of programmatic ad buying in online recruitment. Forman is scheduled to present a pre-summit workshop titled, "The Basics of Programmatic Ad Buying." He will also share his insights into the current state and future of programmatic ad buying in two sessions, "The State of Programmatic in Recruitment & What's to Come in the Next 24 Months" and "What Have We Learned & What's Next?" In addition, Chevalier will moderate a discussion group on "Technology Considerations in Implementing Programmatic."

Through these sessions, attendees will learn about the unique challenges of programmatic ad buying plus ways to overcome these obstacles. Forman and Chevalier will also share best practices for the design and implementation of programmatic ad buying, citing corporate case studies of successful campaigns.

HR professionals, recruiters and hiring managers interested in gaining a deeper understanding of programmatic ad buying for talent acquisition are encouraged to attend this event. More information, including registration details, can be accessed at: http://tatech.org/event/leadershipsummit/

About Appcast
Appcast is using data and programmatic targeting to revolutionize the global recruitment advertising industry. From its namesake pay-per-applicant job ad exchange to its market-leading recruitment media optimization platform, Appcast is changing how more than 400 leading employers, ad agencies, and job boards attract high quality job seekers. To learn more, visit: http://www.appcast.io.