August 22, 2006 15:44 ET

Reminder - Launched as First True Social Networking Site for Cooking Enthusiasts

Members Can Share Recipes and Connect With Other Food Buffs on Site Created by and for People Who Love to Cook

LOS ANGELES, CA -- (MARKET WIRE) -- August 22, 2006 -- launched today as the first niche online community for cooking enthusiasts that combines recipe sharing with comprehensive social networking.

While many culinary-themed websites offer recipes and message boards, is unique in that members can post, search and share recipes, customize their own "online kitchen," raid the site's "virtual pantry," make new friends, create blogs, upload photos and video, download coupons, and communicate in real-time with other members via instant messaging and chat. Today's launch comes after weeks of beta testing. New members can register in just a couple of minutes, and the site is totally free.

"BakeSpace is designed for just about anyone interested in cooking, whether they rely on the microwave or like to prepare gourmet meals from scratch," said television producer/director and Founder Babette Pepaj. "While the site has many advanced features, it's as easy to use as making toast."

BakeSpace is an independent online network with user-generated content. Unlike most niche social networking sites, it is not owned or affiliated with a media/publishing company or marketing arm of a major corporation. BakeSpace was developed with a grassroots sensibility for people who are passionate about cooking.

The popularity of the epicurean lifestyle BakeSpace celebrates is affirmed by the proliferation of specialty food stores and cooking-themed radio/TV shows with celebrity "telechefs." The site is designed to serve a "niche" that is exceptionally large and diverse. Cooking enthusiasts in the U.S. alone represent a $25 billion market, according to a May 2006 report by research firm Mintel International Group.

People have always gathered in the kitchen to cook, eat and engage in conversation. BakeSpace helps keep this social tradition alive in today's fast-paced world by enabling them to connect in their virtual kitchen with the click of a mouse.

"For many people, the kitchen is the most important room in their home," Pepaj added. "But even the most passionate chef can sometimes forget that cooking should be fun. BakeSpace was created to enable members to share their kitchen with like-minded people from around the globe, and in the process forge new friendships and exercise their passion for one of life's great pleasures."

More information about BakeSpace is available at

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