SOURCE: Phoenix Business Marketing Association

October 15, 2008 11:00 ET

Reminder - Business to Business Marketers: Author Derrick Mains to Address BMA Phoenix Members

Green 2.0 & Sustainability From the Inside-Out

PHOENIX, AZ--(Marketwire - October 15, 2008) - Being Green is the "in" thing. 'Environmental sustainability' is quickly becoming a part of every company's vocabulary. Environmental undertakings that consume time, money and the sanity of executives are quickly becoming the norm. Most green programs focus so much on a company's external practices and procedures that they overlook the opportunity to deploy their most important asset -- their people.

On October 16, from 3 - 5 PM at ASU SkySong, the Phoenix Chapter of the Business Marketing Association will host Derrick Mains, Vice President of Green Marketing for New Media Marketing's GreenNurture platform. Derrick Mains shared, "We will discuss how the collective eco-actions of individual employees can have a positive impact both on our environment and on their employer's bottom line."

Attendees will learn:

--    Eco-actions that can be shared with employees to engage them in
      reducing their individual and their company's impact on the
--    How to create sustainability programs that will motivate employees
      to take action at home and work
--    How to decrease resource expenditures through conscious consumption
--    The workshop will provide open discussion on the impact of individual
      actions on their organizations bottom line
--    How to open conversation with employees about reducing their
      environmental impact

When:   Thursday, October 16, 2008
        3:00 PM – 5:00 PM

Where:  ASU SkySong
        1475 N. Scottsdale Rd.
        Scottsdale, AZ 85257

This is an exclusive event and a large attendance is expected. Those interested in attending should RSVP by October 14, 2008 at

About Derrick Mains

Mr. Mains is the Chief Business Development Officer for YouChange. YouChange is addressing environmental concerns surrounding electronic-waste (e-waste) through a proprietary recycling platform that provides reporting solutions for manufacturers to meet self-, or regulatory body-imposed recycling mandates. In addition the YouChange platform provides virtual and brick and mortar retailers a means to reward consumers for closing the loop on e-waste through the use of YouChange "rewards points" redeemable for discounts on select products.

Mr. Mains has also served as the Vice President of Business Development and Vice President of Energy Reclamation Initiatives for and 1-800-CLEANUP where he was the driving force behind a number of producer responsibility/sustainability initiatives including development of programs for ExxonMobil, BP Castrol, Valvoline, Staples, Wal-Mart, Comedy Central, Pepsi and many others.

Mr. Mains also serves as the Vice President of Green Marketing for New Media Marketing's GreenNurture platform.

About BMA Phoenix

The Phoenix Chapter of the Business Marketing Association is the leading association for BtoB Marketers and Communicators in Arizona. BMA Phoenix hosts monthly events for business marketers in Arizona. For more information, visit

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