Childhood Cancer Foundation Canada & St. Baldricks Foundation

March 14, 2008 07:00 ET

Reminder: Canada goes Irish as the St. Baldrick's Foundation kicks off

new partnership with the Childhood Cancer Foundation Canada

Attention: Assignment Editor, City Editor, Health/Medical Editor, News Editor, Photo Editor TORONTO, ONTARIO /MEDIA ADVISORY/PHOTO OP/ --(Marketwire - March 14, 2008) - St. Patrick's Day will come early for Canada's 10,000 cancer-fighting kids as the St. Baldrick's Foundation, a non-profit organization dedicated to raising money for childhood cancer research, will host its first St. Baldrick's event under its new partnership with the Childhood Cancer Foundation - Candlelighters Canada.

St. Baldrick's has raised $34 million and shaved more than 46,000 heads worldwide and now hosts first event for the only national charity devoted to Canada's 10,000 cancer-fighting kids.

When:
- March 14 - starting at 3 pm

Where:
P.J. O'Brien Irish Pub and Restaurant,
located at 39 Colborne Street
Toronto, Ontario M5E 1E3

Who:
- Everyone willing to brave baldness to help kids with cancer.
- Everyone willing to come along and cheer on the brave shavees.
- A cheering section of Toronto/Canadian cancer-fighting kids.

What:
- An over-the-top, Irish-themed fundraising event with a target goal of at least $50,000

To Participate:
- contact Mary Lye at (416) 489-6440 ext. 19 mlye@childhoodcancer.ca

The St. Baldrick's Foundation coordinates worldwide head-shaving events, with volunteer "shavees" raising money to support childhood cancer research. The action of shaving one's head at an event is to both raise funds and show solidarity to the kids who typically lose their hair during cancer treatments. Since 2000, head-shavings have taken place in 18 countries and 46 U.S. states, raising more than $34 million, and shaving more than 46,000 heads.

"St. Baldrick's is proud to support the promising childhood cancer research that is taking place in Canada," says Kathleen Ruddy, Executive Director, St. Baldrick's Foundation. "We were very excited to award our first direct Canadian grant last year to expand the existing oncology research at the Hospital for Sick Children in Toronto. Our new partnership with the Childhood Cancer Foundation is another great milestone and we look forward to greatly increasing our ability to help children with cancer in Canada during the coming year."

Although the St. Baldrick's Foundation and Childhood Cancer Foundation partnership had not yet formally launched in Canada in 2007, Jonathan Beach, President and CEO of Beach and Associates, an independently owned reinsurance intermediary headquartered in Toronto, was brave enough to get bald, shaving his head at the Jim Brady's event in New York City last March. Beach raised nearly $50,000 (USD) for his efforts. "I've seen so many of my counterparts in the financial community worldwide shave their heads to help these kids, that I had to take my turn before the clippers last year," said Beach. This year, Beach's colleague Michel De Lecq Marguerie has volunteered to be shorn in Toronto and has set a fundraising goal of $25,000.

"We couldn't be happier to have been selected as the Canadian partner for the St. Baldrick's Foundation," says David Stones, President and CEO of the Childhood Cancer Foundation. "We look forward to a long and healthy relationship with this extraordinary group of people and are delighted to be walking with them towards a cure for childhood cancer."

About The St. Baldrick's Foundation

The St. Baldrick's Foundation, which became a non-profit organization in late 2004, makes grants to research organizations that meet stringent criteria and share the foundation's commitment to fiscal responsibility and emphasis on research. St. Baldrick's research grants help fill crucial funding gaps at medical institutions where children are treated for cancer, ensuring the finest care for every child. St. Baldrick's Fellowships enable some of the most promising new doctors to pursue pediatric cancer research as a career. For more information about St. Baldrick's, please call 1-888-899-BALD (2253) or visit www.StBaldricks.org.

About The Childhood Cancer Foundation Canada

The Childhood Cancer Foundation Canada was founded in 1987 as a support organization to help children with cancer and their families. They are the only national organization in Canada dedicated entirely to the fight against childhood cancer. The Foundation achieves its goal of improving the lives of children with cancer through a range of family support programs, as well as the funding and promotion of paediatric cancer research undertaken by a coalition representing all 17 children's hospitals in Canada. For more information about the Childhood Cancer Foundation Canada, please call 1-800-363-1062 or visit www.childhoodcancer.ca

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/For further information: or to arrange an interview:
Deborah Keegan
Babble On Communications
Ph: 416-691-5168
Cell: 426-525-5177
email: deborah@babbleoncom.com/ IN: ENTERTAINMENT, HEALTH, SOCIAL, OTHER

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