March 30, 2006 11:29 ET

REMINDER/Major CCM Hockey Campaign to be Spearheaded by Alexander Ovechkin!, NHL Rookie Sensation Leads Global Product Launch

MONTREAL, QUEBEC--(CCNMatthews - March 30, 2006) - Join us at the Montreal Bell Centre on March 31st, 2006 for the official CCM Vector Product launch. NHL Superstar Sensation, Alexander Ovechkin will appear in person to unveil the new 2006 CCM Vector product line and give insights as to how it helps optimize his on-ice game performance. Preview the global CCM Hockey image campaign that showcases Alexander Ovechkin.

Alexander Ovechkin will also be announcing the winner of a CCM consumer "Nickname" contest that was chosen from among more than 4,000 entries submitted by fans on our website

Fans and members of the media will be able to listen to the live or deferred Webcast of the press conference on the CCM Website at

Alexander Ovechkin will present the media who attend this press conference with an exclusive autographed CCM Vector V10.0 skate that can be displayed on a special puck!

Friday, March 31st, 2006 at 11 a.m.
At the Bell Centre, Restaurant 9-4-10
1260, de la Gauchetiere W.
Montreal, Quebec

Complimentary lunch provided by CCM.

About CCM

CCM® is the flagship brand of The Hockey Company, a division of Reebok International. Headquartered in Montreal, Canada, with operations in Europe and the United States, The Hockey Company is the world's largest designer, marketer and manufacturer of hockey equipment and apparel.

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