Government of Canada

Government of Canada

March 08, 2016 07:00 ET

REMINDER-Media Advisory: Behavioural Economics for the Public Sector

OTTAWA, ONTARIO--(Marketwired - March 8, 2016) - The Government of Canada is hosting Behavioural Economics for the Public Sector, March 8 and 9, 2016, a conference bringing together Canadian public sector practitioners in the field of behavioural economics from all levels of government alongside academics and international experts.

The conference will be closed by the Honourable Jean-Yves Duclos, Minister of Families, Children and Social Development. Notable speakers include: Eldar Shafir, William Stewart Tod Professor of Psychology and Public Affairs at Princeton University and Elspeth Kirkman, Head of the North American Behavioural Insights Team.

Date and location:

March 8-9, 2016

Shaw Centre, 55 Colonel By Drive

Ottawa, Ontario


Behavioural economics (also called behavioural insights) is an academic discipline that combines economics with behavioural psychology and cognitive sciences to help explain individuals' behaviour and choices. A number of governments around the world are using it to build a better evidence base for policy: increasing program uptake, improving regulatory compliance, making services easier to access, and better targeting communications and messaging.

Media Registration:

Shaw Centre, 55 Colonel By Drive, 2nd floor

Registration Desk

Media who are not members of the Parliamentary Press Gallery of Canada will need to present a letter of assignment from a recognized media outlet and identification.

Events open to media:

Keynote Speech: Elspeth Kirkman
Tuesday, March 8, 2016
9:00 a.m. to 10:00 a.m.
Shaw Centre, 55 Colonel By Drive, Ottawa Salon
Keynote Speech: Eldar Shafir
Tuesday, March 8, 2016
4:05 p.m. - 4:50 p.m.
Shaw Centre, 55 Colonel By Drive, Ottawa Salon
Closing Remarks
Wednesday, March 9, 2016
11:30 a.m. to 12:00 p.m.
Shaw Centre, 55 Colonel By Drive, Ottawa Salon


Subject Matter Expert

Dilip Soman

Scholar-in-Residence in Behavioural Insights, Innovation Hub, Privy Council Office

Professor of Marketing, University of Toronto Rotman School of Management


Telephone: 613-957-5145

Contact Information