SOURCE: Live With Vision

July 11, 2008 15:21 ET

REMINDER: Media Advisory: Goodyear Mayor James Cavanaugh and Boys & Girls Club of Metropolitan Phoenix Help Raise Awareness of Undiagnosed Vision Problems Among Underprivileged Phoenix-Area Children as Part of National "Live With Vision" Program

Thousands of Phoenix Children Suffer From Undiagnosed Vision Problems, Causing Poor Performance in School and Behavior Issues; 10 Million Children in U.S. Suffer From Vision Problems; 30 Percent Will Not Receive Proper Care; 70 Percent of Juvenile Offenders Have Undiagnosed Vision Problems; Eye Exams Can Address Underlying Factors Contributing to Juvenile Delinquency

PHOENIX, AZ--(Marketwire - July 11, 2008) -


THE STORY   Undiagnosed vision problems in children is a growing issue that
            contributes to a child's performance in school and overall
            behavior.  Many children are struggling with issues at school
            and at home that are stemming from unidentified and undiagnosed
            vision problems.

WHAT        Goodyear Mayor James Cavanaugh, The Boys & Girls Club of
            Metropolitan Phoenix and Eyeglass World team up as part of the
            national Live With Vision program to identify underprivileged
            Phoenix children who are in need of eyeglasses, and provide
            them with proper eyewear at no cost.  The event also marks the
            opening of the new Eyeglass World location.

WHO         James Cavanaugh, Mayor of Goodyear, AZ; Bridget McDonald,
            director of operations, Boys & Girls Club of Metropolitan
            Phoenix; noted Phoenix optometrist Gary Baron; and
            underprivileged Phoenix-area children and their parents.

WHEN        Saturday, July 12, 2008, 10:00 a.m.-12 noon.  Mayor Cavanaugh
            will be officially welcoming Eyeglass World to its new location
            at 11:00 a.m.  Vision screenings with the children will be
            taking place 10:00 a.m.-12 noon.

WHERE       Eyeglass World, 15465 W McDowell Road #101, Goodyear, AZ 85338

THE FACTS   Approximately 80 percent of all learning during a child's first
            12 years is obtained through the eyes; 86 percent of children
            do not receive an eye exam during that time.

            More than 70 percent of juvenile offenders have undiagnosed
            vision problems.  Eye exams can address some of the underlying
            factors contributing to juvenile delinquency, and can lead to
            proper vision correction in children who might otherwise
            struggle with learning and behavioral issues.

            Children who do not receive proper vision care generally
            perform significantly below their capability in school and
            during extracurricular activities.  Many children who are doing
            poorly in school have undiagnosed vision problems and, after
            receiving the proper care, significantly improve their grades
            and behavior.

            Nearly 30 percent of the children identified during vision
            screenings as needing professional eye and vision care or
            treatment do not comply with the recommendations and receive
            that care.

            10 million children in the U.S. suffer from vision problems,
            and vision disorders are the leading cause of handicapping
            conditions in children.

LIVE WITH   Live With Vision is a national program developed by Eyeglass
VISION      World and The LASIK Vision Institute that provides eye care
            products and services to children and adults in need, and
            raises awareness of the importance of vision screenings and
            proper eye care.  The program focuses on children with
            undiagnosed vision problems whose families cannot afford eye
            exams and eyeglasses, and adults who are in the process of
            rebuilding their lives and experiencing financial hardship.

Contact Information

  • CONTACT
    Steve Honig
    The Honig Company, Inc.
    818-986-4300
    Email Contact