SOURCE: Merck Consumer Care

Merck Consumer Care

May 28, 2013 06:00 ET

Reminder: Media Invitation -- Merck Allergy Relief House

TORONTO, ONTARIO--(Marketwired - May 28, 2013) - Merck Consumer Care invite the media to a press briefing on Tuesday, May 28, 2013 at 10:30 a.m. at Yonge-Dundas Square, to talk about allergy symptoms, impacts and treatments options.

Building on the success of the Allergy Clinics over the last few years, Merck Consumer Care breaks new ground this year with the ALLERGY RELIEF HOUSE, which will be making its first stop at Yonge-Dundas Square from May 28 to May 30, at Yorkdale Shopping Centre from June 10 to June 16 and at RBC Plaza from June 18 to June 21.

A house made especially for the occasion will be set up and brand ambassadors will be available to provide useful information to people affected by allergy symptoms. Over 14 days, the public will be guided by the Allergy Relief House team through different rooms of the house to learn more about allergy triggers and symptoms. Upon entering the Allergy Relief House, consumers will be greeted by a brand ambassador, who will give them a digital questionnaire about their allergies to quickly assess their needs. They will then receive a personalized profile of their allergy sufferer type. People will also have the chance to take a close-up look at allergens projected on a 3D TV screen that will demonstrate the impact of allergens in the human body.

Consumers will be then directed to either the Aerius® or Claritin® rooms.

In the Aerius® Room, people will be able to view allergens through microscopes, get more information about the brand and learn tips for managing their allergy symptoms.

In the Claritin® Room, consumers will be invited to participate in a quiz about indoor and outdoor allergies on digital kiosks. The questions will also help visitors learn how to better control their individual allergy symptoms.

Next, consumers will visit the hydraSense® Room, where informative videos will teach them how to properly use the products and ambassadors will share general information about hydraSense.

Finally, participants, allergy sufferers -- or those who have someone they know affected by allergies -- will be invited to visit the Health section outdoors. Here they will have the opportunity to meet with an allergist, who will answer their questions and provide key information on allergy symptoms relief.

The objective of this initiative is to provide the general public with easy access to useful information on allergy symptoms and Merck Consumer Care products.

REMINDER

When:
Tuesday, May 28, 2013 at 10:30 a.m.

Who:
Merck Consumer Care and the presence of Dr. Raymond Stein, Allergist

What:
Press briefing on allergies

Why:
Provide key information on allergy symptoms, treatment options and Merck Consumer Care products

Where: 
MERCK Allergy Relief House
Yonge-Dundas Square
1 Dundas Street East, Toronto

The Allergy Relief House (www.AllergyReliefHouse.com) will be located in the Yonge-Dundas Square.

SCHEDULE AND VENUE OF THE ALLERGY RELIEF HOUSE
Yonge-Dundas Square (1 Dundas Street East, Toronto)

  • Tuesday, May 28: 8:00 a.m. to 9:00 p.m.
  • Wednesday, May 29 8:00 a.m. to 9:00 p.m.
  • Thursday, May 30 8:00 a.m. to 9:00 p.m.

Yorkdale Shopping Centre (3401 Dufferin Street, Toronto)

  • Monday, June 10: 9:30 a.m. to 9:00 p.m.
  • Tuesday, June 11: 9:30 a.m. to 9:00 p.m.
  • Wednesday, June 12: 9:30 a.m. to 9:00 p.m.
  • Thursday, June 13: 9:30 a.m. to 9:00 p.m.
  • Friday, June 14: 9:30 a.m. to 9:00 p.m.
  • Saturday, June 15: 9:00 a.m. to 9:00 p.m.
  • Sunday, June 16: 10:30 a.m. to 7:00 p.m.

RBC Plaza (200 Bay Street, Toronto)

  • Tuesday, June 18 8:00 a.m. to 7:00 p.m.
  • Wednesday, June 19: 8:00 a.m. to 7:00 p.m.
  • Thursday, June 20: 8:00 a.m. to 7:00 p.m.
  • Friday, June 21: 8:00 a.m. to 9:00 p.m.

Contact Information

  • For more information or to confirm your attendance, please contact:

    SASKIA BRUSSAARD
    Tel.: (416) 850-3519
    Cell.: (647) 284-2889
    saskia@cravepr.com