SOURCE: MADD Canada

MADD Canada

November 16, 2015 05:00 ET

REMINDER -- Project Red Ribbon 2015: Atlantic Region Holiday Sober Driving Campaign Kicks Off in Dartmouth

DARTMOUTH, NS--(Marketwired - November 16, 2015) - MADD Canada and Irving Oil launch the 2015 Project Red Ribbon campaign to support sober driving throughout the holiday season on Monday, November 16th in Dartmouth.

Special guests helping to kick off this year's campaign include: RCMP Assistant Commissioner Brian Brennan, Halifax Deputy Mayor Matt Whitman and Halifax Regional Police Chief Jean-Michel Blais. Project Red Ribbon is sponsored by Allstate Insurance Company of Canada, Irving Oil, McLeod Safety, RTL-Westcan Group of Companies, BMO and #TAXI.

The event will also celebrate the 20th anniversary of MADD Halifax Regional Chapter.

Media are welcome to attend the launch event and speak with special guests.

  
Date:Monday, November 16 at 10 a.m.
Location:RCMP Headquarters, 80 Garland Ave., Dartmouth, Nova Scotia
Guests:RCMP Assistant Commissioner Brian Brennan
 Halifax Deputy Mayor Matt Whitman
 Halifax Police Chief Jean-Michel Blais
 Johnny Grant, Irving Oil Manager of Sales and Operations for Eastern Canada
 Deanna Lumax, Allstate Insurance Company of Canada
 Brian White, McLeod Safety
 Susan MacAskill, MADD Canada Chapter Services Manager - Atlantic Region
Photo Opportunities:Irving Oil tanker outfitted with ribbons and Project Red Ribbon messaging, police vehicles with red ribbons, official ribbon-cutting ceremony.
  

The red ribbon is a symbol of the wearers' commitment to sober driving, and a tribute to the thousands of Canadians who are killed and injured in impairment-related crashes each year. Now in its 28th year, Project Red Ribbon targets the Christmas and New Year holiday season because it is the busiest time of year on most social calendars and the risk for impaired driving is high.

As Official Sponsor of Project Red Ribbon, Irving Oil plays a crucial role in helping to spread the sober driving message by including red ribbon decals on their fleet vehicles.

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