SOURCE: GuideSpark


August 18, 2015 07:00 ET

REMINDER: Reach and Engage: GuideSpark Webinar to Focus on Open Enrollment Communications

MENLO PARK, CA--(Marketwired - Aug 18, 2015) - HR and benefits leaders will unite for an informative webinar with the State of Colorado about communication strategies that command attention during open enrollment season, in order to drive better employee experiences and improved business results. 

Kim Burgess, statewide chief human resources officer, and Michaela Turner, communications leader at the State of Colorado, and Jay Krishnan, director, product marketing, GuideSpark, the leader in employee communications and engagement

Will present a complimentary webinar titled, "Open Enrollment: Reach and Engage Your Workforce."

Wednesday, August 19, 2015 at 2:00 p.m. EDT (1:00 p.m. CDT / 12:00 p.m. MDT / 11:00 a.m. PDT)

Registration can be accessed at:

HR teams work hard to communicate important information with employees, especially during Open Enrollment (OE). At the same time, nearly 50 percent of employees find benefits information difficult to understand. With OE time fast-approaching, companies need to rethink existing communications to ensure their workforces stay informed, up-to-date and eager to participate.

In this webinar, Jay Krishnan, director, product marketing for GuideSpark will host Kim Burgess, statewide chief human resources officer, and Michaela Turner, communications leader at the State of Colorado, to share tips and tricks to improve OE season before it starts. Krishnan, Burgess and Turner will discuss how the State of Colorado leveraged the power of active enrollment and multi-media communications to revamp its communications strategy and connect with employees on a deeper, more productive level. Burgess and Turner will explain how through this new approach, the State of Colorado, with more than 90,000 employees, managed to grab the attention of its workforce during OE to increase HDHP participation and eliminate travel costs. In addition, Krishnan will highlight best practices and examples that demonstrate how organizations are approaching Open Enrollment to drive business results. HR leaders overseeing Benefits or Employee Communications who are seeking more creative ways to reach and engage employees during Open Enrollment are encouraged to attend this insightful presentation.

Registration can be accessed at:

About GuideSpark
GuideSpark, the leader in employee communications and engagement, transforms how organizations communicate and engage with their employees through customized video and mobile experiences for every stage of the employee life cycle, from onboarding to benefits, compensation and more. The solution is accessible via a robust platform that provides an interactive user experience and deep analytics on employee engagement. GuideSpark, named to the Inc. 5000 list of "America's fastest-growing companies," serves hundreds of enterprise customers across all industries and millions of employees. By leveraging content and technology, GuideSpark helps its customers transform their employee communications to increase engagement, create efficiencies by saving time and money, deliver consistent messaging and get peace of mind knowing that their employees understand the value of working for the company.

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