SOURCE: RoundPegg


August 27, 2013 10:00 ET

REMINDER: RoundPegg Executive to Define Culture Change and Culture Alignment at AZSHRM Annual Conference

BOULDER, CO--(Marketwired - Aug 27, 2013) -

Dr. Natalie Baumgartner, co-founder and chief psychologist of RoundPegg, helping corporations measure, manage and monitor their unique cultures from the cloud

Will present "Replacing Culture Change with Culture Alignment: The Real Corporate Win" at the Arizona SHRM Annual Conference

Tuesday, August 27, 2013 - Friday, August 30, 2013

Dr. Baumgartner's session will take place on Wednesday, August 28 from 11:00 a.m. - 12:15 p.m. MDT

Sheraton Wild Horse Pass Resort & Spa  
5594 W Wild Horse Pass Blvd
Chandler, Ariz.

Without a clear-cut understanding of core values, employee behaviors and existing processes, company culture is bound to fall flat. While many employers recognize that a strong culture can further corporate success, most are unaware that some 70 percent of culture change initiatives fail because they aim to force change rather than focus on aligning employee and company values.

During "Replacing Culture Change with Culture Alignment: The Real Corporate Win," Dr. Natalie Baumgartner, co-founder and chief psychologist at RoundPegg, will define the differences between culture change and cultural alignment, and outline the benefits and opportunities of developing culture from the bottom up. Dr. Baumgartner will demonstrate how workforces can be realigned to support company values and objectives to achieve organizational effectiveness. Attendees will learn common reasons that culture change initiatives fail and can expect to take away the resources and insight needed to identify and rectify issues within their existing company cultures.

The AZSHRM Annual Conference is the largest HR conference in Arizona, offering professionals from across the state and around the country the opportunity to learn more about the latest industry trends and services, attend educational sessions, share knowledge and network. 

Conference attendees interested in learning more about the organizational benefits and practical implementation of culture alignment are encouraged to attend Dr. Baumgartner's session. "Replacing Culture Change with Culture Alignment: The Real Corporate Win" has been approved for 1.25 Strategic HRCI credits.

Additional details and registration can be accessed at

About RoundPegg

RoundPegg is the future of culture management and allows companies to manage culture from the cloud. 

RoundPegg helps companies tackle the challenges of undertaking a culture change, aligning sub-cultures or improving operational efficiencies. A culture platform featuring socially-centered web-apps make it possible to measure, manage and monitor your company's unique culture by pulling the levers to hire, develop and engage employees in alignment with the desired culture.

Headquartered in Boulder, Colo., RoundPegg has earned the distinction of being named a Cool Vendor by Gartner and driven ROI through culture for every customer. For more information, please access