Sick Kids Foundation Meagan's Walk Circle of Hope

Sick Kids Foundation Meagan's Walk Circle of Hope

March 01, 2007 10:00 ET

Reminder: Ten Dollar donation from Each Apple Product Sold is

Core of Servall Canada Inc. Apple Dealership Launch

Attention: Assignment Editor, City Editor, Health/Medical Editor, Lifestyle Editor, News Editor MEDIA ADVISORY, TORONTO--(CCNMatthews - March 1, 2007) - An apple a day may keep the doctor away but the owners of the Servall Canada Inc. dealership at Highway 27 and Highway 7 believe that their Apples can do a whole lot better than that. For the entire month of March, every sale of an iPod or Apple computer will see the store donate $10 of that sale to Meagan's Walk: Creating a Circle of Hope in support of The Meagan Bebenek Endowment Fund at SickKids.

Located at 7500 Highway 27, Unit 11, Servall Canada Inc. Apple Dealership will officially launch on March 16, but the offer applies to phone orders as well on any Apple product purchased from March 1 to March 31 2007. Phone orders may be placed by calling 905-264-7084.

The donation celebrates both the opening of the new store and a significant marker in the life of the Meagan Bebenek Endowment Fund at SickKids and its signature event Meagan's Walk. In this its sixth year, The Fund will hit the $1 million mark in monies raised in its fight against paediatric brain tumours, the leading cause of cancerous death in children and adolescents under the age of 20.

"We're very grateful that store owners Luciano Sorbara and Sandro Siciliano have found such a caring and community-minded way to launch their new venture," said Denise Bebenek, mother of Meagan and founder of The Fund that bears her daughter's name. "We hope that people who are thinking of buying Apple products will do so knowing that by buying them via this new store in March, their purchase could actually do something to help put an end to paediatric brain tumours."

"We considered a number of charities before deciding on The Meagan Bebenek Endowment Fund at SickKids," said Luciano Sorbara, owner of the new Apple Dealership in Vaughan. "Meagan's legacy of hope touched us so profoundly, so deeply, it didn't take us long to know this was the cause we had to support."

Meagan's Walk: Creating a Circle of Hope is a unique event that was inspired by five-year-old Meagan Bebenek who passed away from brain stem glioma, a terminal form of brain cancer, in June 2001. On Mother's Day, May 13, the annual five kilometre walk will kick off at Ontario Place culminating in a giant human hug around The Hospital for Sick Children. The hug is a symbol of love, support, hope and healing for the children who are being treated, their families and everyone involved in their care from the EMS workers who transport them, to the doctors, nurses and all staff, seen and unseen, who work tirelessly to save young lives.

/For further information: or to arrange for an interview, please contact:
Susan McLennan
Babble On Communications
Ph: (416) 699-1846;
Cell: (416) 568-5974;
Deborah Keegan
Babble On Communications
Ph: (416) 691-5168;
cell: (416) 525-5177;

Contact Information

  • Susan McLennan, President, Babble On Communications
    Primary Phone: 416-699-1646
    Secondary Phone: 416-568-5974