January 15, 2016 07:00 ET

REMINDER: The Future of Retail and QSR Marketing: VMob to Showcase at NRF Retail's Big Show 2016

SAN FRANCISCO, CA--(Marketwired - Jan 15, 2016) -

VMob, an intelligent cloud-based personalization platform built specifically for retailers and QSRs

Will highlight its solution designed to increase in-store sales as well as its work shaping the convenience store of the future at the National Retail Federation Retail's Big Show 2016.

Sunday, January 17 - Wednesday, January 20, 2016 with expo hours Sunday - Tuesday.

Jacob K. Javits Convention Center
655 W 34th Street
New York, N.Y.

VMob will exhibit in front of Microsoft's Booth, No. 2803.

DETAILS: Today's retailers are searching actively for new ways to connect with customers in order to better understand buying habits and increase in-store sales. At the same time, the buying experience is evolving, with personalization becoming an increasingly important part of the process. Here, the challenge is that while information is available via the Internet of Things (IoT), retailers remain unsure how to harness customer data in a useful manner that can be curated and customized.

During the NRF Retail's Big Show 2016 Conference & Expo, representatives from VMob will spotlight its innovative platform, which uses data from live and historic sources including location, local weather, traffic activity, purchase history and more to personalize content. In addition, VMob will feature its recent work helping convenience stores transform their relationships with customers by encouraging repeat visits and driving loyalty through personalized experiences.

With the aid of the VMob platform, convenience stores can make intelligent suggestions to their customers, promoting products that match buying behaviors and interests rather than out of season or unwanted items such as hot beverages in warm weather. The result is a next-generation approach to customer engagement that gives convenience stores a significant competitive advantage.

Conference attendees responsible for marketing, operations and sales performance are encouraged to visit the company at the front of Booth No. 2803 to learn more about the convenience store of the future.

For event information, visit:

About VMob

VMob is the developer of the world's first comprehensive in-store personalized marketing solution that increases sales, fosters customer loyalty and provides crucial business insights through sophisticated analytics. Selected by prominent global brands including McDonald's, 7-Eleven, Exxon, Anheuser Busch and IKEA, VMob aggregates the distinct point-in-time customer data that enable organizations to drive and convert in-store visits to in-store sales. Visit for further information.