SOURCE: Appcast


July 25, 2016 07:00 ET

REMINDER: The Second Wave of Recruitment Marketing: Appcast and Jobvite to Explore in Upcoming Webinar

LEBANON, NH--(Marketwired - Jul 25, 2016) -

Chris Forman, founder and CEO of Appcast, the first programmatic, pay-per-applicant job ad exchange, and Matt Singer, vice president of Marketing for Jobvite

Will present a complimentary webinar titled, "Recruitment Marketing: We've Entered the Second Wave."

Tuesday, July 26, 2016 at 2:00 p.m. EDT (1:00 p.m. CDT / 12:00 p.m. MDT / 11:00 a.m. PDT) 

To register, visit:

There's a new age dawning in the world of recruitment marketing. After years of testing ideas and developing the market, the industry is now shifting to the models that have proved successful, leaving less productive methods behind. In today's competitive hiring scene, recruitment marketing is the driving force behind measureable outcomes and valuable process changes. The tricky part is learning how to adopt these tactics and technologies into a larger recruiting strategy.

During this webinar, Chris Forman, founder and CEO of Appcast, will join Matt Singer, vice president of Marketing for Jobvite, to discuss what is driving this new era of recruitment marketing. Covered in their conversation will be what's happening with programmatic job ads, the relationship between nurturing and sourcing, the value of personalized content and reasons to keep a watchful eye on branding. Webinar attendees will take away actionable recruitment marketing insights that can help optimize the funnel of talent brought into their organizations, while at the same time, maximizing their ROI.

HR professionals, recruiters and hiring managers interested in learning more about the latest trends and best practices in recruitment marketing are encouraged to attend this webinar. Additional information, including registration details, can be accessed at:

About Appcast
Appcast is using data and programmatic targeting to revolutionize the global recruitment advertising industry. From its namesake pay-per-applicant job ad exchange to its market-leading recruitment media optimization platform, Appcast is changing how more than 400 leading employers, ad agencies, and job boards attract high quality job seekers. To learn more, visit: