SOURCE: FeedBurner, Inc.

November 29, 2006 08:00 ET

REMINDER: Twenty of the World's Top Blog Networks Engage FeedBurner for Advertising Services

Feed Management Leader Increases Ad Inventory by 300%

CHICAGO, IL -- (MARKET WIRE) -- November 29, 2006 -- FeedBurner, Inc., (, the world's leading feed management provider, has tripled its available advertising inventory for blogs and RSS feeds over the last six months. Twenty of the participating blog networks publish 1,500 feeds, reach over six million daily feed subscribers, and generate millions of page views across their web properties.

The additional blog inventory represents a fraction of the available inventory in FeedBurner's advertising network. The company delivers a total of 28 million daily subscriptions and also manages feeds and advertising for commercial publishers such as USA Today, Wired News and IDG properties.

"We've experimented with smaller blog advertising solutions but none have come close to FeedBurner in terms of the blue-chip advertisers they are able to attract, their incredibly useful feed publicity and measurement services, and a customer service level that is unmatched," said Jeremy Wright, chief executive officer of B5 Media. "Our bloggers couldn't be more excited about the revenue opportunities and the exposure they are receiving as a result of being in FeedBurner's ad network."

Representative blog networks include:

-- B5 Media ( - A global new media network with two million unique visitors a month featuring more than 150 blogs on a wide variety of subjects ranging from entertainment and news to technology and sports.

-- ( - Collection of Italian blogs including Motoricerca, a search engine blog and Verdenatura, a nature and ecology blog.

-- BlogHer Network ( - A network of over 300 blogs affiliated with BlogHer, the Web's number one guide to blogs by women.

-- ( - Highly trafficked independent blog publisher in Italy ranked highly by Audiweb/Nielsen.

-- Blogpire Productions ( - Blogs for the product-oriented consumer covering coffee, fast food, kitchen gadgets, HDTV and gaming.

-- ( - Network of premium blogs in Russia spanning a variety of topics including information technology, economy and automobiles.

-- Corante ( - Unbiased source on technology, business, law, science, and culture news from the blogosphere.

-- Federated Media ( - John Battelle's author-driven network reaches tens of millions of unique readers with influential blogs covering technology, parenting, media & entertainment, sports and automotive.

-- Gawker Media ( - Nick Denton's collection of 12 popular blogs including Gawker, Gizmodo, Defamer, Lifehacker, Wonkette and Consumerist with over 73 million page views per month.

-- GenerationMP3 ( - French network covering MP3s and the music on Internet including music, playlists, search engines, technology and labels.

-- Glam Media, Inc. ( - A unique hybrid of editorial content and a network of top-ranking fashion sites attract 6 million visitors a months to read about the worlds of fashion, beauty, and celebrity style, while providing women a unique shopping experience.

-- Gothamist ( - A popular network of city blogs that has grown to 14 cities in America, Europe, and Asia and currently receives more than five million visitors sessions per month.

-- Know More Media ( - Business blog network containing multiple sites that address finance, sales, management, ethics, marketing, operations, communications, customer service, entrepreneurship, and information technology.

-- Lockergnome ( - A publishing platform that enables people to form relationships informally, fostering content discovery in "three dimensions."

-- ( - Russian blog network covering a range of topics including technology, business, entertainment and health.

-- Metroblogging ( - The world's largest network of city-focused blogs with over 700 bloggers contributing to more than 50 cities.

-- ( - A privately held company focusing on consumer internet media properties and marketing technology products and applications.

-- Pajamas Media ( - Founded in 2004 with the intention of aggregating blogs to increase corporate advertising and creating its own professional news service as well as a new method of fact-checking.

-- SeekingAlpha ( - the leading provider of stock market opinion and analysis from blogs, money managers and investment newsletters.

-- TechCrunch ( - A blog network with hundreds of thousands of combined feed subscribers focused on profiling and reviewing new Internet products and companies, mobile technologies, gadgets and computer gear.

-- Thoughts Media Inc. ( - A corporation focused on creating the best in online enthusiast communities such as PocketPC Thoughts, Smartphone Thoughts and Zune Thoughts.

-- Weblogs SL ( - Independent blog publisher in Spain that specializes in many topics and attracts an audience of early-adopters, influencers and heavy Internet users.

"FeedBurner has always been known as the feed management platform for online publishers, which is how we've been able to amass such a compelling content network," said Steve Olechowski, cofounder and chief operating officer for FeedBurner, Inc. "Now that we've reached a critical mass, we are able to help media buyers capture a significant share of voice in the blogging conversations happening at the edges while offering the unique benefit of media buys across all of these networks. We've been very pleased with advertiser interest from many forward-thinking brands and agencies."

FeedBurner's advertising network consists of blogs covering technology, business, celebrity gossip, and other popular topics organized into broad channels such as Arts & Entertainment, Business, Technology and Consumer Electronics or micro-content channels such as Personal Finance, Fashion & Style and Music. The company's growing audience is comprised of attractive demographic segments such as women and tech-savvy young adults. Campaigns can be further customized with geo-targeting, frequency-capping and day-partitioning features. View a copy of the company's complete media kit or email the advertising sales team for more information.

About FeedBurner, Inc.

FeedBurner's advanced feed management technology delivers subscription services for nearly 300,000 publishers large and small to grow their reach, measure their audience and monetize their content with advertising. Founded in 2003, FeedBurner enables bloggers, podcasters and commercial publishers such as Reuters, USA TODAY and Newsweek to deliver nearly 30 million daily feed subscriptions to 190 countries. The company operates the largest advertising network for feeds, delivering 15 million subscriptions across 12 advertising channels and offers advertisements for placement on blogs and Web sites. FeedBurner is a privately held company headquartered in Chicago. For more information about FeedBurner and feed management, please visit

Contact Information

  • Contacts:

    Traci Hailpern
    FeedBurner, Inc.
    312.756.0022 ext. 2016
    Email Contact

    Wynne Ahern
    Communication Strategies for FeedBurner, Inc.
    Email Contact