SOURCE: Remington Products

Remington Products

October 15, 2009 10:35 ET

Remington Launches "The Face of Success"

Campaign Includes Interactive Online Game to Test Different Looks and Lines, Plus Chance to Win Once-in-a-Lifetime Trip to Vegas for Four

MADISON, WI--(Marketwire - October 15, 2009) - Remington Products, a leader in men's grooming and shaving tools, today announced its new "Face of Success" campaign, which includes a chance to win a trip to Las Vegas for four and an interactive online game, where guys can experiment with different grooming and hair styles. After entering the Sweepstakes at www.RemingtonFaceOfSuccess.com, men can take the Face of Success Challenge to test both the different looks they create and their best pickup lines on five beautiful women.

In Remington's online game, the Face of Success Challenge, guys create an avatar by choosing from a combination of hair styles and facial hair looks then try their skills with the game's female characters, including the fitness instructor, the blonde bombshell or the girl next door. While playing the game, guys have a conversation with the women, gauge the responses and see how much face time they get. Afterward, a "wingman" offers tips on what might have worked better, including suggestions on how to improve their look. Each avatar can also be downloaded or sent to friends for their input.

"When you feel good about yourself, that confidence can influence other parts of life, such as your career and relationships," says Drew Fiorenza, VP of Sales and Marketing, North America, Remington Products. "At Remington, we provide men with a variety of affordable grooming and shaving products to help them look their best, creating their own face of success."

The trip to Vegas will be for the Grand Prize winner and three friends, and includes roundtrip airfare from any major city in the continental U.S., transportation in a stretch Hummer, two-night hotel accommodations in a pair of high-roller suites at the Las Vegas Hard Rock Hotel and Casino, a generous dining allowance, two daytime and two nighttime adventures of their choosing -- such as tee times at an elite golf course or VIP tickets to see a Vegas headliner -- and $4,000 in spending money. The total prize is valued at approximately $55,000.

Starting today, entrants may register for the Sweepstakes at www.RemingtonFaceOfSuccess.com, and once registered, may enter once per day through January 15, 2010. Entrants must be at least 21, and there's no purchase necessary to enter. Site visitors and game players will also receive a special discount code for the purchase of select Remington grooming and shaving products. For more information on the Face of Success Sweepstakes, including the OFFICIAL RULES, visit www.RemingtonFaceOfSuccess.com.

About Remington

Remington® a leading supplier of innovative and affordable electric shavers, body groomers and hair care products, is a subsidiary of Spectrum Brands, Inc.

About Spectrum Brands

Spectrum Brands is a global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, included in its portfolio of widely trusted brands are Rayovac®, Remington®, Varta®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-In-1®, Spectracide®, Cutter®, Repel®, and HotShot®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Headquartered in Atlanta, Georgia, Spectrum Brands generates annual revenue from continuing operations in excess of $2 billion annually.

Contact Information

  • Media Contacts:
    Heather McLain
    Eric Mower and Associates
    Email Contact
    941-487-1923

    Alicia King
    Eric Mower and Associates
    Email Contact
    941-487-1921