October 28, 2015 08:30 ET

Renegade Brands Selects CGS's BlueCherry ERP to Further Develop Business Capabilities Across Portfolio of Sports and Lifestyle Brands

CGS's Best-In-Class ERP Solution Supports Growth, Provides New Capabilities to Better Serve Retail Partners and Consumers, and Streamlines Operations

NEW YORK, NY--(Marketwired - Oct 28, 2015) - CGS, a leading global provider of business applications, enterprise learning and outsourcing services, today announced that the BlueCherry® Enterprise Resource Planning (ERP) solution was selected for a group of action sports and lifestyle brands within the Altamont Capital Partners (ACP) portfolio of companies: Brixton, HUF Worldwide, Mervin Manufacturing and Girl Skateboards.

Renegade Brands, a team created by ACP to provide strategic guidance, leadership and shared services to its portfolio of action sports and lifestyle brands, sought to replace its extensive network of existing systems with a single solution. Renegade was seeking a partner to support the unique business needs of each individual brand on a national and global scale while gaining the benefits of a common platform. To achieve this, Renegade Brands selected BlueCherry ERP based on its industry reputation, robust platform and user-friendly support. BlueCherry ERP will enable each company to support global sales initiatives, improve sales order processes and enhance warehouse functionality, ultimately enabling business growth across all divisions.

"Given the range of unique brands in the portfolio, we were looking for an ERP solution that met each company's specific needs but also allowed us to get some scale benefits," said Steve Holley, SVP Portfolio Operations, Renegade Brands. "We also needed a solution appropriate for a variety of company sizes and one that integrated well into our entire digital ecosystem. After a thorough search, we saw BlueCherry as the most trusted partner in the industry with a best-in-class, comprehensive offering. Additionally, the CGS partnership offers a dedicated team for ongoing customer support with a prominent user community."

"We're excited to welcome Renegade Brands to the BlueCherry community," said Paul Magel, president of the Business Applications and Technology Outsourcing Division, CGS. "We understand the importance of a single solution that can work across all four brands and enable Renegade to add companies to the platform over time. We look forward to working with all of the brands and the Renegade team to ensure a smooth and timely implementation process and provide ongoing customer support as the companies grow globally."

With end-to-end capabilities, the BlueCherry Enterprise Suite enables consumer lifestyle products companies to manage critical business transactions and concept-to-consumer processes to improve speed to market, gain greater process visibility and control, increase productivity and operational efficiency, reduce costs and enhance competitiveness.

About Renegade Brands
Renegade Brands provides strategic oversight, leadership, and shared services for Altamont's portfolio companies in the action sports/skate & street sector, including Dakine, Mervin, Girl, HUF, Brixton, Fox, and Hybrid Apparel.

About CGS
For over 30 years, CGS has enabled global enterprises, regional companies and government agencies to drive breakthrough performance through business applications, enterprise learning and outsourcing services. CGS is wholly focused on creating comprehensive solutions that meet clients' complex, multi-dimensional needs and support clients' most fundamental business activities. Headquartered in New York City, CGS has offices across North America, Latin America, Europe and Asia. For more information, please visit and follow us on Twitter at @CGSinc and @BlueCherryCGS and on Facebook.