April 06, 2011 10:00 ET

Reno-Depot Opens Third Store in Quebec City Area

Investment of more than $20 million helps create some 125 jobs in the region

BOUCHERVILLE, QUEBEC--(Marketwire - April 6, 2011) - RONA inc. (TSX:RON)(TSX:RON.PR.A), Canada's largest distributor and retailer of hardware, renovation and gardening products, today opened a new Réno-Dépôt store in the Quebec City borough of Sainte-Foy, the third store under this banner to serve the Quebec City region. Located at 3131 Blaise-Pascal Avenue, the new 100,000-square-foot retail outlet represents an investment of more than $20 million and will contribute to the local economy by creating some 125 jobs.

"RONA is proud to continue developing its network and to offer the people of Sainte-Foy a big-box store that is among a new generation of Réno-Dépôt stores, built to meet the criteria of the LEED system for new construction," said Mario St-Louis, RONA's Vice President of Retail for Quebec. "By reducing the environmental footprint of our new store, we're ensuring that we decrease our environmental impact to a minimum. The opening of the 18th retail outlet under the Réno-Dépôt banner also testifies to our commitment to serve our growing customer base and meet their ever-evolving needs. It offers all the benefits that make the banner so popular, including competitive prices and a wide selection of products in each category, all in a shopping environment that is enjoyable, customer-friendly and efficient. This new location also serves to strengthen our network in the Quebec City region, which now has three Réno-Dépôt stores."

"Our entire team is delighted to welcome the people of Sainte-Foy and the surrounding area to our store, which offers quality products at competitive prices, as well as a design that helps them easily find what they need," said Steve Dion, manager of the Sainte-Foy store and a part of the RONA family for more than 25 years. "Our skilled employees, who have plenty of experience with RONA and Réno-Dépôt, are dedicated to guiding customers in their building and renovation projects by making available a complete range of customized services. Our goal is to offer outstanding service to customers and contractors throughout the region."

The new store, strategically located at the junction of major highways such as the Duplessis Autoroute (A540) and the Félix-Leclerc Autoroute (A40), will help Réno-Dépôt better serve the population of this dynamic part of the Quebec metropolitan area. The two other Réno-Dépôt stores are located in Beauport in the east, and on Maurais St., near Galeries de la Capitale, in the centre of the region. Two weeks ago, RONA opened another Réno-Dépôt store in Vaudreuil-Dorion. The total investment in these two new stores is close to $50 million, a reflection of RONA's integrated development strategy, which aims to consolidate markets with strong potential by opening new stores, developing the network of affiliated dealers, acquiring existing stores and expanding the customer base. This integrated development strategy will ensure that RONA achieves faster growth and higher profits from its retail network across the country.

The latest generation of Réno-Dépôt stores

The new location in Sainte-Foy was designed according to the latest concept for Réno-Dépôt, with the aim of satisfying the hardware- and renovation-related needs of the most demanding consumers. The central aisle is lined with boutiques offering a variety of decoration and finishing products such as flooring, doors and windows, kitchens, bathrooms, paint, interior decoration and storage. The storage boutique, an emerging priority for consumers, is conveniently located near the main entrance. Customers will find here an extensive selection of items to meet all their storage-related needs for the garage, the kitchen, the basement and closets.

Covering an area of 100,000 square feet, the store features a 19,000-square-foot outdoor garden centre and offers a choice of about 37,000 products, including construction and finishing materials.

Réno-Dépôt also stands out thanks to its purchasing power, which allows it to offer a policy of guaranteed lowest prices, along with industry-leading promotions such as "13 to the dozen". RONA places great value in environmental sustainability. Therefore, in accordance with its policy for acquiring wood products, 100% of the lumber sold at Réno-Dépôt comes from certified forests.

Other specialized services available at the new Sainte-Foy store include installation, delivery and cutting, as well as a counter dedicated to contractors.

Project Space

At the centre of the store is the Project Space, a place where customers can ask questions and obtain advice from highly qualified Project Guides. These expert advisors can provide step-by-step guidance to help customers complete their building and renovation projects, whether it's a simple suggestion on what products to use or a complete coordination and financing of their renovation project. They can also take care of installation, whether this involves obtaining bids from construction professionals, booking appointments or following up the progress of a project, to help ensure that the end result satisfies all the customer's expectations and requirements.

On the way to LEED certification

The new Réno-Dépôt store in Sainte-Foy was built to meet the criteria of the LEED system (Leadership in Energy and Environmental Design) for new buildings, and is therefore expected to obtain LEED certification.

The evaluation criteria include measures to protect air quality, such as the use of low-emission VOC materials (e.g. paint, glue, sealant and waterproofing) in the building's construction, as well as measures to reduce energy consumption, such as an energy-efficient roofing system that includes the installation of solar panels in a section of the roof, a solar-powered water heater, extra insulation in the building's outside envelope, T-5 fluorescent lighting, a high-tech lighting control system with movement detectors, lighting fixtures with dimmer switches, timers to regulate lighting, air conditioning and heating throughout the day, in addition to low-flow sanitation facilities.

Lumber from certified forests, as well as locally manufactured materials, were used in the store's construction. Bike racks, changing rooms and showers were installed to encourage employees to cycle or walk to work. In addition, only one third of lamps and lighting fixtures on display are permanently lit, and customers can use switches to turn on other lighting temporarily.

The new Réno-Dépôt store in Sainte-Foy also offers customers parking spaces near the entrance that are reserved exclusively for electric cars and feature charging stations.

RONA Foundation donates to Maison Dauphine

Many customers from the Sainte-Foy area took part in the opening ceremony attended by Mario St-Louis, RONA's Vice President of Retail for Quebec, along with the employees of the store. Also present were a number of local dignitaries, including Francine Lortie, president of the borough of Sainte-Foy-Sillery-Cap Rouge, Jean Guilbault, vice president of the borough's municipal council, Pascal-Pierre Paillé, Member of Parliament for the Louis-Hébert riding, as well as Louis Renaud, manager of the western district for the Quebec City Chamber of Industry and Commerce.

On the occasion of the opening ceremony, the RONA Foundation made a donation of $5,000 to Maison Dauphine. General Director Huguette Lépine was on hand to accept the donation on behalf of the organization. Maison Dauphine assists homeless youth by offering a variety of programs and services including career orientation, assistance applying to educational institutions and obtaining student loans and bursaries, as well as help with finding employment. In 1998, Maison Dauphine founded "École de la rue", a place where young people aged 16 to 24 who have dropped out of school can continue their studies and obtain a high school diploma or other credentials required for admission to professional, college or university programs.

Created in 1998, the Foundation assists young people aged 12 to 30 by supporting organizations and local projects that aim to reduce school drop-out and illiteracy rates, or provide training that leads to the acquisition of a trade or profession.

About RONA

Réno-Dépôt is a banner of RONA, the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of more than 950 corporate, franchise and affiliate stores of various sizes and formats. With close to 30,000 employees working under its family of banners in every region of Canada and more than 17 million square feet of retail space, the RONA store network generates over $6 billion in annual retail sales. Visit

Contact Information

  • For information or photos of the opening ceremony:
    Valerie Gonzalo
    Financial Community
    RONA inc.
    Stephane Milot
    Senior Director, Investor Relations