SOURCE: SVC Financial Services

August 31, 2005 07:00 ET

Renowned Author Tony Broadbent Promotes New Book Using SVC Financial Services Mazarin AUTHOR Platform

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 31, 2005 -- SVC Financial Services, Inc. (OTC: SVCX), a leading innovator of media and mobile transaction solutions, today announced the release of a new Mazarin Media Platform Template for authors and publishers. Mazarin AUTHOR is the new multimedia solution selected by Tony Broadbent to promote his latest mystery "Spectres in the Smoke. A creeping narrative."

"I've seen Mazarin solutions at work for non-profit organizations, political campaigns, and other targeted awareness campaigns," said author Tony Broadbent. "When SVC told me they were developing a new template for authors to promote their works, I was onboard immediately. And I'm working with SVC to provide content and media to build the first Mazarin AUTHOR application to showcase my new novel "Spectres in the Smoke" (St Martins /Thomas Dunne) and the new trade paperback release of "The Smoke." (Felony & Mayhem Press)

"Using SVC's Mazarin AUTHOR an author, new or established, can reach out to their audience in a compelling and immediate way, they can complement their publishers marketing efforts in a very real sense," said Bob Peak, SVC Vice President of Marketing and Business Development. "With Mazarin AUTHOR, authors have the lowest cost method available to push out to an audience and really get the word out, hopefully accelerating sales."

"Mazarin AUTHOR will allow me to speak directly to mystery readers using multimedia, and to give a real taste of the books, with audio as well as imagery. It even allows me to read the prologues from the books, as well as include a glossary of Cockney rhyming slang," said Tony. "Now readers can get a fun, in-depth preview of the books and a better sense of me, too. Then if they like what they see, they can purchase the books through Mazarin AUTHOR or any other recommended sales channel. Unlike a more traditional PR agency that would charge an arm and a leg to do such an extensive promotion, SVC worked closely with me to establish a cost-effective way to get the new books more widely noticed and to help build a bigger audience. It's a terrific way for any author to get closer to his or her readers. And I'm really looking forward to reconnecting with readers of 'The Smoke' -- the first tale of Jethro, the cat burglar and jewel thief in postwar London -- and now of course of being able to launch 'Spectres In The Smoke' with a 'bit of a bang.' All thanks to SVC's rather remarkable Mazarin AUTHOR."

SVC has an unsurpassed offering that allows authors on limited budgets to rapidly implement promotional solutions. SVC's Transaction Gateway further reduces costs and maximizes promotions.

For more information on solutions and services email SVC at bob@svcfinancial.com.

About Tony Broadbent

Tony Broadbent was born in Windsor, in England. He has worked as copywriter and creative director and managing partner at some of the best advertising agencies in London, New York, and San Francisco. He now works as a consulting brand strategist, planner, and ideator for clients in the U.S. and Europe. He is married and lives in Mill Valley, California. More information is available at www.tonybroadbent.com.

About SVC Financial Services

SVC Financial Services, Inc. (OTC: SVCX) is a leading global innovator of media and mobile transaction solutions that are easy to use, highly secure, and extremely cost-effective.

SVC has pioneered the Mazarin Media Platform™ that provides rapid media-based application delivery for any user or organization. Mazarin solutions focus on corporate and consumer marketing, music and entertainment, non-profit and political fundraising. SVC's revolutionary Scoot Mobile Money™ Card allows anyone with a cell phone to store, send and receive funds anywhere in the world. Scoot Mobile Money is a low-cost, global approach to supporting the large and fast-growing markets for funds transfer, un-banked money management, and secure payment remittances and reimbursements. SVC Transaction Gateway© includes a profitable micro-payment system, credit card processing, and digital asset management, and Fraud Barricade™.

More information about the Company may be obtained at www.svcfinancial.com and www.getscoot.com.

Safe Harbor Statement

Except for historic information contained in this release, the statements in this news release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results in the future to differ materially from forecasted results. These risks and uncertainties include, among other things, the company's ability to attract qualified management, raise sufficient capital to execute its business plan, and effectively compete against similar companies.

Contact Information

  • Contact:
    Chris Haigh
    CEO
    SVC Financial Services, Inc.
    866/370-9600.
    www.svcfinancial.com
    or
    Nagle & Ferri, LLC
    Bob Ferri or Frank Nagle
    415/575-1999