SOURCE: Billy's Blues Cosmetics

Billy's Blues Cosmetics

February 19, 2015 11:00 ET

Renowned Make-up Artist Launches Billy's Blues Cosmetics Line With Perfect Navy Mascara and Brilliant Lip Gloss

LOS ANGELES, CA--(Marketwired - Feb 19, 2015) - To answer the question, "What are the two most important pieces of make-up a woman should own?," world-renowned make-up artist, style consultant and beauty expert William Squire launches his Billy's Blues cosmetics line with Billy's Blues Mascara, a navy mascara that makes eyes appear brighter and lashes longer and thicker; and Billy's Brilliance, a moisturizing lip-gloss that adds fullness to the lip and warmth to the face. Each product costs $20, plus shipping, and can be purchased at or

"I always suggest a navy blue mascara because it makes the whites of the eyes appear whiter. I recommend a brilliant lip-gloss with a bit of sparkle to make lips appear more lush," says Squire, who has been the premier make-up artist for Chanel, Yves Saint Laurent and Armani cosmetics, and whose client list includes celebrities and public figures such as Linda Evangelista, Susan Sarandon, Faye Dunaway, Raquel Welch, Tipper Gore, and many others. "Much like throwing a blue pillow on a white couch to make the couch stand out, navy blue mascara brings out the whites of the eyes. I always add lip-gloss as the finishing touch. It not only adds shine to the lips, but it makes the whole face glow. Together, these products add radiance to the face in mere seconds."

Like many inventors, Squire, who has modeled and walked the runway for Yves Saint Laurent, Versace, Armani and Calvin Klein, and appeared in fashion spreads in Glamour, GQ and Men's Vogue, was inspired to create what was missing in the marketplace. In his more than 20 years of making up and styling Academy Award winners, supermodels, Broadway legends and CEOs worldwide, Squire had yet to come across the perfect navy mascara and a versatile lip gloss that looked good on anyone. This is what led Squire to create Billy's Blues Mascara, which has become the mascara of choice for many of Hollywood's top make-up artists. The enthusiastic reception of his first product led Squire to create Billy's Brilliance. Both products have become fast favorites of world-class athletes, television personalities, models and other public figures.

For make-up tips and to purchase Billy's Blues cosmetics, visit

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