SOURCE: B2P Global, Inc.

December 15, 2010 10:33 ET

Renowned Researcher Dr. Michael Nobel to Lead Advisory Board for B2P

MANHATTAN BEACH, CA--(Marketwire - December 15, 2010) - Dr. Michael Nobel, a world-renowned researcher and thought leader in the fields of medicine, social science and advanced technology, has agreed to lead a board of advisors for B2P Global, makers of an easy-to-use hand-held device that can help users safeguard the food supply against bacteria and other contaminants.

Dr. Nobel, the great-grand-nephew of Alfred Nobel, founder of the Nobel Prize, has served as a consultant to UNESCO and was part of the team that developed and marketed magnetic resonance imaging. He currently serves on the board of 12 companies in the fields of diagnostics, medicine, medical technology, software and related technologies.

Dr. Nobel will serve as Chairman of the Advisory Board for B2P Global, Ltd. B2P Global is the New Zealand company that developed the testing system which is distributed in the United States by B2P Inc., based in Manhattan Beach, California.

The B2P system makes it easy to detect contamination, such as E. coli or salmonella, in food or water long before it enters the supply chain.

For example, vegetables and other crops can be tested right in the field. Reliable, accurate and easy-to-interpret results are delivered within two to 14 hours, in time for any contaminated products to be quarantined. This compares to the 36 to 72 hours required for conventional laboratory methods, by which time the tested items may well have been shipped to a factory or retailer.

Dr. Nobel said that his involvement in B2P relates to his continuing commitment to improving the human condition. "The B2P technology attracted my interest because it provides a simple, accurate way to detect organisms in the food and water supply that cause illness and death even in developed countries, and that are devastating in many parts of the Third World."

Dr. Nobel added, "The system is designed to be used out in the field, far from any laboratory, by people with no formal training, so it is equally suitable for use on a farm in California or in a remote village in Africa. It is a technology with enormous potential to alleviate the scourge of bacterial contamination of food and water around the globe."

The B2P MicroMagic Microbe Testing System (www.B2PGlobal.com), is a major technological and practical advance in the fight against contamination in both food and water supplies. The system allows non-technical workers to perform quick, accurate tests in the field.

Dr. Rosemary Sharpin, the biotechnologist who invented the B2P testing system, says food safety is a critically important issue for both consumers and industry worldwide. "Even in the United States and other advanced economies, contaminated items can move from farm to retail store faster than traditional detection systems can find and stop them," says Dr. Sharpin. "The B2P system enables users to identify unsafe items so they can be pulled out of the supply chain before they leave the field or factory."

Each year, 76 million people in the United States get sick from food contaminated by E. coli, salmonella and other contaminants, according to the Centers for Disease Control and Prevention. More than 300,000 Americans are hospitalized annually, and 5,000 -- many of them young children -- die from food-borne illnesses. The toll in less-developed countries is far higher.

In addition to being faster and more cost-effective than conventional laboratory testing, the B2P system is designed to be rugged enough for use in the field, and simple enough to require no technical training. In New Zealand, the B2P system is routinely used to test water supplies performed with the B2P system by workers whose main job is repairing water pipelines.

To conduct a test, a small sample is placed in a single-use container about the size of a jar of baby food. After the container is sealed, pressing on the lid releases a nutrient. The jar is then placed in a portable incubator, about the size of a half-gallon bottle of milk, which heats the jar and runs an automated series of tests. The results are displayed in plain language on a readout panel, and are simultaneously recorded in an online database.

The nutrient in the jar is blue when the test begins, and turns pink if contamination is found. The blue-to-pink color change is the origin of the B2P company name.

After testing is completed, a thumb press on the bottom of the sample jar releases a chemical which sterilizes the contents, so the sealed jar can safely be discarded.

B2P Inc. (www.B2PGlobal.com) is based in Manhattan Beach, California. Tel: 877-605-2469.

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