SOURCE: NutraCea

October 17, 2012 08:31 ET

Renowned Vegetable Protein Expert Highlights the Benefits of Rice Bran in "Rice Bran: The Next White Gold"

New Article on the Value of Rice Bran in Meeting Global Nutritional Challenges

SCOTTSDALE, AZ--(Marketwire - Oct 17, 2012) - Renowned food science and vegetable protein expert, Henk Hoogenkamp, a Director of RiceBran Technologies (formerly NutraCea) (OTCQB: NTRZ) a global leader in the production and marketing of value added products derived from rice bran, recently published his latest article highlighting the benefits and applications of Rice Bran in Asia Pacific Food Industry, one of the most widely-read trade publications for food and beverage manufacturers in the Asia/Pacific region. His article titled, "Rice Bran: The Next White Gold" spotlights the many unique attributes of rice bran and its applicability in addressing emerging health trends such as gluten-free lifestyles and its ability to help solve the nutritional challenges faced by an expanding global population.

"Rice bran refers to the outer bran layer and germ of the rice that surrounds the white rice kernel or endosperm. Raw rice bran is a by-product of rice milling," Mr. Hoogenkamp describes, "and is an excellent source of protein, oil, carbohydrate and synbiotic fiber that contains a large number of micronutrients including vitamins, minerals, anti-oxidants and phytosterols."

As the world's population continues to grow to an estimated 9.6 billion people by 2050, the United Nations Food and Agricultural Organization (FAO) estimates that we will need to increase the global food supply by 70% to keep up with increased consumption. Once considered a low value by-product of the rice milling process, rice bran has successfully moved into the human ingredient food chain as a high value product.

RiceBran Technologies is at the heart of this movement with proprietary technology focused on the conversion of rice bran into higher value human ingredient and animal nutrition products. Through its various operating segments, the Company produces stabilized rice bran that assists manufacturers in formulating healthier foods and defatted rice bran, which after the removal of rice oil, is considered a premium source of protein and valuable fiber.

Rice bran has other applications including acting as a functional all-natural ingredient in formulated beverages, various cereals and baked goods, and emulsified meat products, along with structured extruded components for (hybrid) meat, meat-free, and hypoallergenic (gluten-free) bakery products.

Mr. Hoogenkamp went on to describe the applications and health benefits of rice bran saying, "Rice bran protein is probably the most environmentally friendly and sustainable pathway toward multigrain formulated snacks and cereal foods. Diets rich in whole grains and other plant food, but low in saturated fat and cholesterol, may help reduce the risk of heart disease as well as promote healthy digestive and bowel functioning."

The full article and more information on the many benefits of Stabilized Rice Bran, Defatted Rice Bran and Rice Bran Oil can be found on the publisher website

About Henk Hoogenkamp
Mr. Hoogenkamp has authored 9 books focused on the importance of dairy protein and vegetable protein in formulated foods, beverages and meat products. He has published over 500 articles in 14 languages discussing protein ingredient solutions. Mr. Hoogenkamp is a member of several strategic and technology advisory boards to global food and ingredient companies. From 1990 to 2006 he served as a senior director strategic technology with Protein Technologies International/Solae, a fully owned DuPont subsidiary. He previously served as the President of DMV-Campina USA, now owned by Royal FrieslandCampina, the world's largest dairy protein operator.

His new book "Rice Bran Protein" (ISBN-13: 978-1477468142) was published August 2012. For additional information please visit

Forward-Looking Statements
This release contains forward-looking statements, including, but not limited to, statements about RiceBran Technologies expectations regarding the completion of the plant expansion in Brazil and the new products that will be produced at the plant. These statements are made based upon current expectations that are subject to known and unknown risks and uncertainties. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in NutraCea's filings with the Securities and Exchange Commission, including NutraCea's most recent periodic reports.

About RiceBran Technologies
RiceBran Technologies is a human food ingredient and animal nutrition company focused on the procurement, bio-refining and marketing of numerous products derived from rice bran. The Company  has proprietary and patented intellectual property that allows us to convert rice bran, one of the world's most underutilized food sources, into a number of highly nutritious human food and animal nutrition products. Our target markets are human food and animal nutrition manufacturers and retailers, as well as natural food, functional food and nutraceutical supplement manufacturers and retailers, both domestically and internationally. More information can be found in the Company's filings with the SEC and by visiting our website at