SOURCE: Association of Progressive Rental Organizations

Association of Progressive Rental Organizations

September 29, 2009 01:32 ET

Rent to Own's Customer Satisfaction Rate Answers Critics

AUSTIN, TX--(Marketwire - September 29, 2009) - Nationally renowned consumer analyst firm America's Research Group recently completed its rent to own customer satisfaction survey. According to America's Research Group owner Brit Beemer, most retail operations operate successfully with a grade of "B" in customer satisfaction. The positive rent to own news is that the rent to own industry received an "A" or excellent regarding customer service.

Every five years the Association of Progressive Rental Organizations contract America's Research Group to gauge the industry's customer service to help rent to own operators know how to improve their customer service. In 1994 the rent to own industry received an "A", in 1999 the industry received an "A-" and in 2004 the industry received a "C+". Now the rent to own industry has returned to excellence in customer satisfaction according to the recent rent to own survey results.

"The rent to own industry should be very proud of itself since the last research results. In regards to the marketplace, rent to own stores reflect a much higher customer satisfaction than a successful retail store. Rent to own has made some great advances in the quality of products, the selection, pricing options and the quality of service," remarks Beemer.

Recognized nationally as a premier marketing strategist, Brit Beemer has gained wide acclaim for his work on how, when and why consumers select their products and services. He is the author of "Predatory Marketing," "It Takes a Prophet to Make a Profit" and "The Customer Rules."

"We are obviously proud that a third party retail customer analyst confirms what we in the rent to own business already know. Rent to own is about customer service and we've spent forty years proving it," comments Aarons franchise owner and APRO President "Tiger" John Cleek from Columbia, MO.

Rent-A-Center and Aarons are the rent to own industry's largest players, with the rest of the industry consisting of small companies and one store operators. The rent to own industry consists of 8500 stores nationwide and employs 50,000 Americans serving more than 3 million customers annually.

The Association of Progressive Rental Organizations (APRO) has spent more than 25 years helping improve the rent to own industry to become one of the most vibrant consumer industries in America. For more information on rent to own ethics, visit www.rtohq.org.

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