SOURCE: Rentini, LLC

July 18, 2012 06:00 ET

Rentini Helps Make Vacation Rental Marketing Easy With Social Media Tools

Rentini Helps Vacation Rental Owners Connect With Travelers Through Pinterest, the Most Popular Visual Platform Online

NEW YORK, NY--(Marketwire - Jul 18, 2012) - Vacation rental company Rentini.com has announced a "Pin-it to win it: Perfect Getaway" contest on Pinterest for anyone who is a homeowner, or considers themselves a traveler. Details can be found here http://pinterest.com/rentini/pin-it-to-win-it-perfect-getaway-contest

According to recent research, 62% of adults are active on social media networks such as Facebook, Twitter and Pinterest. Not only have they signed up for them, but the websites account for over 22% of the time they spend online.

With Pinterest being the most recent phenomenon and leader in referral traffic, it is clear why vacation rental owners should be taking advantage of these free marketing techniques. The big draw of Pinterest has been its visual power when it comes to shopping and travel, and the site is perfect for advertising vacation rentals. With just one stunning photo, a pin can go viral and reach thousands if not millions of potential travelers within hours.

By creating two different contests, one for homeowners and one for travelers, participants will be complementing each other's efforts as the contests progress. Homeowners will be promoting their properties, while travelers will be choosing their favorites and re-sharing them. Prizes for homeowners include professional photography sessions for their property as well as a spa package, and a 3 night stay at Waipouli Beach Resort in Hawaii for travelers.

"We want homeowners to get involved in the social media revolution and embrace it for their own business. There is so much opportunity for free marketing in social media," says spokesman, Paul Maguire of www.rentini.com. "With so much commerce being handled online, it only seems right to utilize the websites that potential travelers are scouring and chatting on all day, every day."

Rentini is also initiating a social media marketing series on their blog at http://blog.rentini.com. Each week they will be featuring tips on how homeowners and travelers can take advantage of various social networks. For more details on the contest visit http://pinterest.com/rentini/pin-it-to-win-it-perfect-getaway-contest/

About Rentini, LLC.

Rentini (http://www.rentini.com) is a vacation rental website designed for homeowners and travelers to easily connect. Homeowners are given a free listing, free personal website and all of the necessary tools to efficiently manage and market their property online. Travelers can easily navigate their way through the site by searching for specific activities, locations or dates to find the perfect accommodation for their next vacation in minutes.

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