BMO Financial Group

BMO Financial Group
BMO Bank of Montreal

BMO Bank of Montreal

September 10, 2012 09:00 ET

REPEAT-BMO InvestorLine Introduces adviceDirect™: The First Online Brokerage in Canada to Offer Advice

- The most significant innovation in Canadian direct investing since the introduction of online investing

- A first in Canada: BMO InvestorLine is the only online brokerage in Canada to provide personalized advice to investors

- More than two-thirds of Canadians believe that investing advice is important when making online investment decisions

- BMO InvestorLine will continue to offer its top-ranked self-directed service

TORONTO, ONTARIO--(Marketwire - Sept. 10, 2012) - BMO InvestorLine has launched in Canada adviceDirect™, an innovative and personalized service that provides investing advice to online investors.

The first service of its kind in Canada, adviceDirect™ puts investors in control by providing specific investment recommendations to help them manage their portfolios.

"adviceDirect™ is tailored for Canadians who want to invest through an online brokerage and receive advice when making investment decisions," said Connie Stefankiewicz, Senior Vice President, BMO Financial Group.

adviceDirect™ clients will have access to the following features:

  • Portfolio review across 4 areas: asset allocation, risk, diversification and investment rating. Based on this review, personalized buy/sell recommendations are then provided from a powerful quantitative investment engine.
  • Portfolio monitoring and notifications advising clients when their portfolio requires attention.
  • Access to a dedicated team of Investment Specialists who can provide advice and guidance throughout the portfolio construction and management process.

According to a BMO InvestorLine study, more than two-thirds of Canadians (68 per cent) believe that advice is important when making online investment decisions.

"adviceDirect™ is a game-changer, the most significant innovation in Canadian direct investing since the introduction of online investing," added Ms. Stefankiewicz. "We have always prided ourselves on our ability to respond to the needs of Canadian online investors, which is why we've introduced this groundbreaking new service. We saw the need to provide certain online investors with investing advice to help them optimize their portfolios and meet their long-term goals. For online investors who want to keep control, but don't want to be all on their own, adviceDirect™ gives the increased confidence of having a co-pilot. This is all about doing it yourself with confidence.

For investors who are fully confident in making their investment decisions independently, we'll continue to enhance our existing top-ranked self-directed service," said Ms. Stefankiewicz.

For more information on adviceDirect™ to view a demonstration or to sign up for a free 90-day trial, visit the website at:

An adviceDirect™ account is a non-discretionary fee based account which offers investment recommendations. adviceDirect™ does not provide portfolio management by a portfolio manager. The client makes their own investment decisions and manages their own investment portfolio. adviceDirect™ does not offer discretionary, managed accounts.

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About BMO InvestorLine

BMO InvestorLine is an online investing service that provides clients with two ways to invest online. Clients can choose from BMO InvestorLine's top ranked Self-Directed service that provides tools to help investors make independent decisions on how to invest. BMO InvestorLine's other service, adviceDirect™ provides investors with online advice and investment recommendations for their portfolios.

Certain statements in this press release are forward-looking statements under the United States Private Securities Litigation Reform Act of 1995 (and are made pursuant to the 'safe harbor' provisions of such Act) and applicable Canadian securities legislation. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from those included in these statements due to a variety of factors. More information about these factors may be found in Bank of Montreal's continuous disclosure filings with the Canadian Securities Administrators and the Securities and Exchange Commission.

BMO InvestorLine is a member of the Canadian Investor Protection Fund.

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