BMO Financial Group

BMO Financial Group

March 21, 2013 09:00 ET

REPEAT-BMO InvestorLine Study: Three-quarters of Canadians Put a Premium on Advice When Managing Their Wealth

- Three-quarters of Canadians appreciate guidance when managing their investments

- However, more than half want to have the final say on whether they commit to an investment or not

- BMO InvestorLine offers a wide range of services to help investors of all types achieve their financial goals

TORONTO, ONTARIO--(Marketwire - March 21, 2013) - Canadian investors put a premium on the value of advice when managing their money. According to a study issued today by BMO InvestorLine, 73 per cent of investors across the country are keen on obtaining advice when managing their investments, including what investments to buy/sell and ensuring their portfolios are well diversified.

"It's no surprise that Canadians value advice for managing their investments," said Viki Lazaris, President and CEO, BMO InvestorLine. "It's getting increasingly difficult to make investment decisions with the myriad of investment options available to investors and the speed at which global economic events occur."

Most Canadians Want "the Final Say"

When examined more closely, more than half of Canadians (57 per cent) reported that, while they would like advice when choosing their investments, they ultimately want the final say in whether they commit to a given investment or not.

"Investing is an important but personal decision and investors have different life situations and investment objectives," said Ms. Lazaris. "For those who are confident in making their own investment decisions, BMO InvestorLine offers a self-directed service, which provides tools and resources for clients to build and manage their portfolio independently. And for those who are interested in managing their portfolio independently, but can benefit from guidance along the way, BMO InvestorLine recently introduced adviceDirect, a first-of-its-kind service designed for those who want to invest through an online brokerage but require advice when making decisions."

Launched in September 2012, adviceDirect acts as a virtual investment advisor, providing specific buy and sell recommendations based on an investor profile that's tailored specifically for a client's goals, time frame and risk tolerance. The service continually monitors the client's portfolio and sends notifications with specific recommendations when their portfolio needs attention on areas like diversification, asset allocation, risk and equity ratings.

For more information on BMO InvestorLine, visit

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Regional Breakdown

Percentage of investors who need advice when managing their investments 73 74 67 79 64 72 68
Percentage of investors who would like advice but ultimately want the final say 57 61 61 56 44 58 55

The online survey was conducted by Pollara with a sample of 1,000 Canadians adults, between November 22nd and November 27th, 2012. A probability sample of this size would yield results accurate to ± 3.1%, 19 times out of 20.

BMO InvestorLine Inc. and BMO Ligne D'action Inc. provide this commentary to clients for informational purposes only. The information contained herein is based on sources that we believe to be reliable, but is not guaranteed by us, may be incomplete or may change without notice. The comments included in this document are general in nature, and professional advice regarding an individual's particular position should be obtained.

BMO InvestorLine Inc. is a member of BMO Financial Group.

® Registered trade-mark of Bank of Montreal, used under licence. BMO InvestorLine Inc. is a wholly owned subsidiary of Bank of Montreal Holdings Inc. Member - Canadian Investor Protection Fund and IIROC.

An adviceDirect account is a non-discretionary fee based account which offers investment recommendations. adviceDirect does not provide portfolio management by a portfolio manager. The client makes their own investment decisions and manages their own investment portfolio. adviceDirect does not offer discretionary, managed accounts.

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