MADD Canada



MADD Canada

October 30, 2012 14:44 ET

REPEAT-News Advisory-Project Red Ribbon: MADD Canada's Anti-Impaired Driving Holiday Campaign Marks 25th Year with Event on Parliament Hill

OAKVILLE, ONTARIO--(Marketwire - Oct. 30, 2012) - MADD Canada's Project Red Ribbon turns 25 this year. To mark the milestone, MADD Canada is hosting a series of special events across the country, including a national launch on Parliament Hill with special guests The Honourable Marjory LeBreton, Leader of the Government in the Senate; RCMP Commissioner Bob Paulson; and OPP Chief Superintendent Gary Couture.

Media are welcome to attend the national launch:

Date & Time: Thursday, November 1 at 11 a.m.
Location: Parliament Hill, Ottawa, Ontario
Special Guests: The Honourable Marjory LeBreton, Leader of the Government in the Senate
Commissioner Bob Paulson, Royal Canadian Mounted Police
Chief Superintendent Gary Couture, Ontario Provincial Police
John O'Donnell, President and Chief Executive Officer, Allstate Insurance Company of Canada
Denise Dubyk, National President, MADD Canada
Photo Opportunities: Ribbon-cutting ceremony against backdrop of police vehicles in front of Parliament Hill, and the
performance of a song written for MADD Canada by Michael Hanson, the original
drummer and founder of musical group Glass Tiger.

Project Red Ribbon runs from November 1st to the first Monday after New Year's. During that time, MADD Canada volunteers in communities across Canada distribute millions of red ribbons to the public to attach to their vehicles, key chains, purses and backpacks. The ribbons remind people to plan ahead for a safe ride home if they're going to be drinking or doing drugs, and also serve as a tribute to those who have been killed or injured in impaired driving crashes.

Events and activities to mark the 25th annual Project Red Ribbon will include Members' Statements in the House of Commons and the Senate, and proclamations in provincial and territorial legislatures across the country.

Contact Information

  • To RSVP for the event or for more information,
    please contact: MADD Canada
    Deb Kelly
    Communications Manager
    1-800-665-6233, ext. 240
    dkelly@madd.ca