RepeatSeat Ltd.

RepeatSeat Ltd.

December 04, 2007 09:30 ET

RepeatSeat Successfully Launches TourMax: A Complete Excursion Ticketing System

CALGARY, ALBERTA--(Marketwire - Dec. 4, 2007) - RepeatSeat Ltd. (TSX VENTURE:RPS) is pleased to announce the successful live implementation of its TourMax Excursion Ticketing Software in collaboration with Chukka Caribbean Adventures in Montego Bay, Jamaica.

Chukka is the number one land-based nature adventure tour provider in the region, offering thirty-eight tours in Jamaica, Belize, The Bahamas, and Turks & Caicos Islands. Collectively, Chukka's operations are on pace to deliver well over 300,000 adventure tours to cruise and hotel guests in 2007, necessitating their need to move from a manual to an automated booking system. Commenting on those needs, Alexander Melville, Chukka's Finance and IS Director said "We spent several months performing an exhaustive worldwide search looking for a product that would serve our needs and no one came close to the functionality and user friendliness of the RepeatSeat TourMax software."

Chukka was recently announced as the winner of the prestigious 2007 World Travel Award as the "Caribbean's Leading Nature Adventure Excursion Operator" by The World Travel Awards, called the "Travel industry's equivalent to the Oscars" by the Wall Street Journal, and are recognized as the most comprehensive and prestigious awards program in the global travel industry today. RepeatSeat has been working closely with Chukka for several months to streamline their TourMax product such that it is a perfect fit with Chukka's business model, while maintaining the required flexibility to have this software endorsed by excursion tour operators worldwide.

"Chukka is clearly recognized as an industry leader in the Caribbean tour industry, so having them as a marquee reference client is of great value to us and enhances our efforts in marketing this software application throughout the tourism industry," commented RepeatSeat's President and CEO, George Davidson. Mr. Davidson continued "We have developed a leading edge software product for the excursion market. The expertise and knowledge that we gained working with Chukka is invaluable in helping us tweak our software solution to now meet the demanding needs of the variety of excursion tour operators in the industry."

RepeatSeat is now embarking on a significant marketing program throughout the Caribbean, and soon to the rest of the world, to introduce TourMax to excursion tour operators everywhere. RepeatSeat's TourMax product not only allows for the sale of excursion tickets, but also allows travel agents worldwide access to view and book excursions directly without having to contact the tour operator. On a local level, hotel concierge desks and local travel agents can also book tours, receive immediate confirmation and either provide tour vouchers or print actual tickets for their patrons. From the tour operator's perspective, TourMax completes the ticket selling transaction, then creates the dispatch report through a pre-defined administrative process telling the tour operator when and where he must pick-up the patrons who have bought tickets and facilitates their transfer to the excursion site. The TourMax application is able to perform a multitude of tasks related to excursion dispatching, some of which include: assigning resources such as guides and equipment at the tour site, calculating commissions payable to the various sales channels, facilitating direct billing of services to the patrons resort hotel and custom report writing for compatibility with accounting systems.

Dwight Reynolds, Chukka's IT Consultant said "I believe that Chukka will benefit immensely from the flexibility and accessibility of this reservation and tour dispatch solution. Already we can see the potential for better efficiency and time management, and hence greater productivity. I am very pleased with the work done so far and continue to hold high expectations for this solution in the future."

About Chukka Caribbean Adventures:

Chukka is the largest adventure tour operator in Jamaica and home of the Jamaica Dogsled Team (, with operations in the Bahamas, Turks and Caicos and Belize serving both cruise line passengers and resort hotel guests. They offer a variety of premium adventure tours ranging from riding into the Caribbean Sea on horseback with their signature Horseback Ride 'N Swim tour, the Chukka Canopy zip line tour over the rainforest, and even rides with the world famous Jamaica Dogsled Team.

About RepeatSeat:

Headquartered in Calgary, with offices in Toronto, Edmonton and Denver, RepeatSeat Ltd. offers interactive entertainment solutions through industry leading data, ticketing and mobile applications to the live event, movie, ski, tour and excursion industries throughout North America and the Caribbean. RepeatSeat is also a Canadian leader in the video arcade industry and is integrating this entertainment niche into its fully interactive data and mobile environment across Canada.

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