SOURCE: Reply! Inc.

July 22, 2014 09:00 ET

Reply! Inc. Names Chris Mancini as CEO

Payam Zamani Transitions to Executive Chairman

SAN RAMON, CA--(Marketwired - July 22, 2014) - Reply! Inc. announced today that its Board of Directors has appointed Chris Mancini as Chief Executive Officer and member of the Board of Directors. Mancini previously held the position of Chief Marketing Officer at Reply!

Mancini will be taking over from Payam Zamani, who until this point has held the position of Chairman and Chief Executive Officer for over 12 years. Zamani will remain active at Reply! Inc., serving as Founder and Executive Chairman of the Board of Directors and as an advisor to Mancini.

"As Reply! further solidifies its position as a leading platform in the online local space, I cannot think of a better person to lead the company than Chris," said Payam Zamani, Reply!'s Founder and Executive Chairman of the Board of Directors. "Chris is a proven leader with a deep understanding of online marketing, product development and building high performance organizations. His leadership will propel the growth of the company for years to come."

Since joining the company in 2012, Mancini has successfully led the Media, Optimization, Business Intelligence and Product Development organizations within Reply! He also worked closely with Zamani to expand the company into new verticals and build a highly scalable platform for connecting local consumers with local merchants across a broad range of local services.

Prior to joining Reply!, Mancini spent two years as EVP and General Manager at QualityHealth, where he was responsible for consumer experience, client marketing, operations, media, client services and analytics. Before that, Mancini spent more than 10 years at QuinStreet (QNST), where he was instrumental in helping the company grow to over $300M in revenue and complete an IPO. As SVP and GM at QuinStreet (QNST), Mancini launched the company into new verticals and spearheaded efforts to form partnerships with Fortune 1000 companies and leading industry partners.

"Reply! is at an amazing point right now, as it relates to our offerings for the local advertiser and our unique approach to performance based marketing," Mancini said. "The opportunity ahead is very exciting and I'm thrilled to be assuming the role of Chief Executive Officer. A big part of my job will be accelerating our ramp into the local market and growing the Reply! brand with consumers and advertisers alike. It's going to be a lot of fun!"

With the addition of Mancini, Reply! Board of Directors consists of Payam Zamani; Sharon Wienbar, Managing Director at Scale Venture Partners; Tim Morse, CFO at Auction.com and former CFO of Yahoo Inc.; Doug Leeds, CEO at Ask.com; Debi Coleman, former CFO of Apple Inc.; Jordan Spiegel, Partner at Spiegel Partners; John Truchard, Co-Founder of Reply! and Chris Mancini, CEO Reply!

About Reply! Inc.
Reply! Inc. operates the leading marketplace for locally-targeted advertisers. Reply!'s platform provides advertisers of all sizes with a simple and scalable solution for locally-targeted marketing. Reply! owns and operates many destination sites including MerchantCircle.com, which is the largest online network of local business owners in the nation with over 1.8 million member merchants. To learn more about Reply!, please visit www.reply.com.

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