SOURCE: RepNation Media

April 30, 2007 09:00 ET

RepNation Announces Winners of JetBlue User-Generated Video Contest

Popular Airline Utilizes RepNation's Consumer Powered Media Network to Drive Contest

NEW YORK, NY -- (MARKET WIRE) -- April 30, 2007 -- RepNation today announced the winners of the online JetBlue Video Contest, which was promoted on twenty-seven college campuses in cities served by the low-cost airline. The innovative campaign was designed by RepNation, utilizing RepNation's exclusive network of peer-to-peer brand ambassadors as the sole marketing channel for the contest. In developing the campaign, RepNation worked with JetBlue to identify JetBlue evangelists from its national network and invited them to join "Crew Blue." Crew Blue members then tapped into their personal on and offline networks to deliver customized messaging to their peers. With inside knowledge of campus events, organizations and VIP access to the student body, these ambassadors were able to quickly spread the word on their campuses.

College-age consumers are a perfect target for JetBlue's unique combination of high-quality experience at affordable prices. The JetBlue Video campaign was developed to enhance the airline's connection with these influential consumers. The challenge was to make the connection in an effective way, since college-age consumers rely heavily on their peer networks to evaluate and endorse products and services versus being influenced by traditional marketing messages. In working with RepNation, JetBlue was able to partner with some of the airline's best customers to drive participation, create buzz and boost sales in targeted JetBlue markets.

"RepNation has proven to be a truly valuable partner for our brand. They captured the fun of JetBlue with the JetBlue Video contest, and through their strong relationships with college students, made the promotion a huge success," said Andrea Spiegel, vice president of sales and marketing for JetBlue. "Partners like RepNation make it easy -- and fun -- to find new ways to connect with our customers."

The winning videos respectively feature a look at the value of affordable airline tickets for long-distance lovers; a JetBlue-inspired song and dance; and, a list of what a dream airline would entail. The Grand Prize winner takes home a JetBlue Getaways vacation for two while first prize receives two free JetBlue tickets to the destination of their choice with second prize earning cash. The winning videos now viewable at JetBlueVideo.com are:

--  Grand Prize:  "JetBlue Jam" by Ronald Tisdale, Stanford University
--  First Prize:   "Why I Like JetBlue" by Brian Vidal, University of
    Southern California
--  Second Prize: "If I Could Make an Airline" by Jaclyn Canter, Brandeis
    University
    
Wanting to recognize and thank all the students who showed their love for JetBlue by video, JetBlue awarded 10 TrueBlue points for each valid entry. TrueBlue is JetBlue's customer loyalty program that awards customers a free roundtrip flight after they earn 100 points.

"Online content created for consumers, by consumers is quickly becoming a key tool for marketers to promote their brands," said Brandon Evans, managing director and partner of RepNation. "As an ongoing partner, RepNation was able to help successfully combine new marketing strategies with a network of die-hard fans to create a deafening buzz for JetBlue."

To learn more about RepNation's innovative marketing services or to join the network, visit www.repnation.com.

About JetBlue

JetBlue Airways has created a new airline category based on value, service and style. Based in New York City, and now in its eighth year, the low-cost carrier currently serves 51 destinations with more than 550 flights daily. JetBlue has the most legroom in coach (a) and is America's first and only airline to offer its own Customer Bill of Rights, with meaningful compensation for customers inconvenienced by flight delays or cancellations (b). In addition to its signature seatback personal television service (c), the low-fare, high-value airline offers customers generous brand name snacks and beverages, including freshly brewed Dunkin' Donuts® coffee, and delicious wines selected by the airline's Low Fare Sommelier, Josh Wesson from Best Cellars®. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.

(a) JetBlue has the most legroom in coach, based on average fleet-wide seat pitch for U.S. airlines.

(b) For full details of JetBlue's Customer Bill of Rights, please visit www.jetblue.com/promise.

(c) DIRECTV® service is not available on flights outside the continental United States; however, where applicable, FOX InFlight™ is offered complimentary on these routes. FOX InFlight™ is a trademark of Twentieth Century Fox Film Corporation. JetBlue's in-flight entertainment is powered by LiveTV, a wholly owned subsidiary of JetBlue.

About RepNation

RepNation is shaking up the world of traditional marketing with the world's first Consumer Powered Media (CPM) network. The RepNation CPM network enables companies and agencies to reach consumers via the personal interactions of their peers, in contrast to traditionally impersonal mass media. RepNation offers five innovative campaign types and patent-pending technology, providing a new communications channel for innovative marketers to leverage the next wave of media, which can be deployed as easily as conventional marketing. Companies that have utilized RepNation's CPM channel for powerful, quantitative results include Microsoft, JetBlue and Victoria's Secret. The Company is headquartered in New York City. To learn more about RepNation, visit www.repnation.com.

Contact Information

  • Corporate Contact:
    Brandon Evans
    RepNation
    (212) 779-4049
    Email Contact

    Agency Contact:
    Megan Lane
    SHIFT Communications
    (617) 779-1854
    Email Contact