SOURCE: Xirrus

Xirrus

October 31, 2013 09:00 ET

Report: "2013 State of the Stadium Technology Survey" Concludes That Wi-Fi Enables New Business Opportunities in Stadium Venues

Mobile Sports Report (MSR) Surveyed More Than Fifty Arenas; Report Validates Xirrus's Assertion That Wireless Enriches Fan Experience

THOUSAND OAKS, CA--(Marketwired - Oct 31, 2013) - Xirrus, the leader in high-performance wireless networks, today announced the findings of the "2013 State of the Stadium Technology Survey" released by Mobile Sports Report (MSR), in conjunction with the Sports & Entertainment Alliance in Technology (SEAT) Consortium, providing an insightful snapshot of how sports teams and arenas deploy technology. The report compiled responses from more than 50 arenas that host the top professional league teams, including the NFL, Major League Baseball, the NBA, the NHL, as well as top university facilities for basketball and football, European and U.S. professional soccer teams, professional golf, and car-racing venues. The report's findings validate Xirrus's assertion that advanced technologies, especially those involving wireless communications, are the key to an enhanced fan experience and a larger roster of business opportunities for stadium owners and operators.

The "2013 State of the Stadium Technology Survey" covered technologies deployed in stadium environments, including Wi-Fi, distributed antenna systems (DAS), CRM, social media and digital marketing. The report found:

  • 95.3 percent of stadiums offer Wi-Fi to fans or for internal purposes
  • 34.9 percent of stadiums offer "High quality Wi-Fi to all (fan) seating areas"
  • 35.7 percent of stadiums offer Wi-Fi at download or upload speeds greater than 5 Mbps
  • 88.9 percent of stadiums that provide Wi-Fi offer it for free

"The '2013 State of the Stadium Technology Survey' recognizes that sporting events and concerts are no longer just about filling seats," said Bruce Miller, vice president of product marketing at Xirrus. "Stadiums are anticipating and responding to fans' expectation of streaming live video directly from the concert floor, checking player statistics, or posting comments to their Facebook page. As a company, we continue to improve the fan experience with the most efficient and cost-effective Wi-Fi solutions that make fans feel like VIPs."

Xirrus high-density, high-performance solutions have been deployed at Anfield Stadium (Liverpool Football Club), Sleep Train Arena (Sacramento Kings), Bankers Life Fieldhouse (Indiana Pacers), Australian Turf Club, Arthur Ashe Stadium (U.S. Open), Brands Hatch Race Track (England) and Zwolle Stadium (Netherlands), among others. At Anfield Stadium, Xirrus successfully deployed a Wi-Fi network that enriches fans' game day experience by providing them the ability access and share content during games and communicate with other fans in real time.

Advantages of Xirrus wireless for stadiums and sporting venues include:

  • Uncompromised Wi-Fi performance - Wireless Arrays that scale up to 16 radios with high-gain directional antennas and an onboard multi-gigabit switch, providing fans with a fast and secure online experience.
  • Revenue-generating services - Extensible wireless platform for delivering interactive services to fans, including targeted advertising, concession offers, and team merchandise portals
  • Enhanced fan experience - Seamless connectivity allowing fans to interact with their environment, including dynamic way-finding, online surveys, access to event statistics, and use of social networks to share experiences with their friends.

Connecting with fans and spectators on their own devices enables sports venues to understand users' preferences, redirect them to chosen content and tailor other promotional services to provide them with a more personal view of the events. Sponsors and other partners can connect directly with the spectators in ways they never could before.

About Mobile Sports Report
Mobile Sports Report helps identify new entrants and new business models, and to find winners, losers and interesting stories along the way. For teams and schools trying to make sense of the social/mobile/local phenomenon, to the vendors, application developers and marketers in the space, Mobile Sports Report is a must-read destination. Mobile Sports Report is the latest offering from Sidecut Productions, creators of the well-known and highly regarded Sidecut Reports wireless industry analyst and research site. Led by Paul Kapustka, editor and founder of Sidecut Reports, Mobile Sports Report is an independent, editorially focused publication that uses traditional journalistic methods to break stories, offer informed takes and reflect on trends at the intersection of mobile technology, social media and sports. For more information please visit www.mobilesportsreport.com.

About Sports & Entertainment Alliance in Technology (SEAT)
Our core mission at S.E.A.T.is to provide an opportunity for the Leaders of Sports and Entertainment venues to network directly with industry peers. Through the Sports and Entertainment Technology Forum & Conference, S.E.A.T. facilitates the sharing of ideas, insights, resources and strategies to create empowerment for business leaders from all sports and entertainment venues across the Nation. At S.E.A.T., we believe sharing innovation breeds innovation. Christine Stoffel, 2-time prior sports technology executive & Chris Dill, highly recognized sports executive in the industry & prior CIO for the Portland Trailblazers have joined forces to bring a conference that is created by and for sports & entertainment leaders. We have 5 successful years of bringing together International leaders across all leagues, venues and colleges sharing the most innovative technology solutions in the world. For more information please visit www.seatconsortium.com and follow us on Twitter: @SEATconference.

About Xirrus, Inc.
Xirrus is the leading provider of high-performance wireless networks. Xirrus solutions perform under the most demanding circumstances, offering consistent "wired-like" performance with superior coverage and security. The Xirrus suite of WI-FI optimized solutions -- Arrays, access points, cloud services, and wired switches -- provide seamless connectivity and unified management across the network. Xirrus provides a vital strategic business and IT infrastructure advantage to industries that depend on wireless to operate business-critical applications. With tens of thousands of customer solutions deployed globally, Xirrus maintains operations and partnerships across the globe. Xirrus is a privately held company and is headquartered in Thousand Oaks, CA. For more information please visit: www.xirrus.com and follow us on Twitter: @Xirrus.

Xirrus and XR Series are trademarks or registered trademarks of Xirrus. Other trade names used in this document are or may be the property of their respective owners.