SOURCE: Montgomery Research

June 18, 2008 09:00 ET

Report From Montgomery Research Provides Advertisers Insights to Increase Online Marketing ROI

SAN FRANCISCO, CA--(Marketwire - June 18, 2008) - In Montgomery Research's latest online marketing book sponsored by Microsoft Corp. and in partnership with Revenue magazine -- "Perform: The Marketing 2.0 Authority" addresses the rapidly changing environment of online marketing and how online marketers can achieve balance in online spending between search and display advertising, and between pay-per-click and brand promotion.

Topics in the book range from educating marketers about various online branding strategies to suggesting effective marketing tactics and techniques and how marketers can successfully implement them. The book also addresses the challenges that have cropped up by the proliferation of digital advertising channels and mediums and how to integrate a campaign given all of the interactive choices that are available.

"Interactive marketing is in a period of incredible transformation with new insights every day into what really works to drive major advertisers' success online," said CEO, Chris Trayhorn. "The teams from Revenue magazine and Montgomery Research collaborated on the book to share techniques and lessons learned to educate marketers on how to apply them. This is what Marketing 2.0 looks like."

The book also provides a snapshot of thought leadership from a wide range of analysts, executives, consultants and industry experts including Guy Kawasaki of Garage Technology Ventures, Brian McAndrews, senior vice president of Microsoft Advertiser and Publisher Solutions Group, Gerard J. Tellis of University of Southern California, Stephen D. Rappaport of the Advertising Research Foundation, and Gayle Guzzardo, Chair of the IAB's lead generation committee.

"The challenges that Montgomery's new book addresses are the issues that keep marketers up at night," said Robert Haskitt, marketing director, Microsoft Advertiser and Publisher Solutions Group. "Online marketing has become a sort of dialogue with the consumer. In order to be successful, marketers must embrace the emerging advertising channels, formats and measurement standards in order to truly engage their target customers anytime, anyplace they are."

To order a copy of "Perform: The Marketing 2.0 Authority," please call (415) 397-2400 or fill out the subscription form online at www.perform.mThink.com.

About Montgomery Research

Montgomery Research, Inc. publishes thought leadership that focuses on the convergence of business and technology. Montgomery Research works in partnership with e-business visionaries and experts to define industry trends. Find out more about Montgomery Research at www.mriresearch.com.

About Revenue

Revenue magazine is a bimonthly magazine focusing on all aspects of the online marketing experience including, key business strategies, innovative marketing methods, effective online advertising techniques and emerging trends in technology. It offers unrivaled coverage of online marketing techniques, search technologies, fraud prevention, interactive advertising, branding and marketing. Revenue and its companion website www.RevenueToday.com are published by Montgomery Media International (MMI), a division of Montgomery Research, Inc.

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