SOURCE: Omniture

July 16, 2008 08:00 ET

Report Identifies Omniture as a Definitive Web Analytics Industry Leader for Large Enterprises

OREM, UT--(Marketwire - July 16, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that the company has been named for the fourth consecutive time as a Web analytics leader by JupiterResearch. The JupiterResearch "Web Analytics Buyer's Guide," issued this week, evaluated vendors on their strength of product offerings, partnerships, support, pricing, and other factors. Omniture received the highest ranking for market suitability -- which measured customer satisfaction and retention, market tenure and presence, integration capability and product support -- and was named as a definitive industry leader for large enterprises and an industry leader for small-to-midsized organizations.

In its review of Omniture and the company's Web analytics product, Omniture SiteCatalyst 14, the report stated, "Underpinning its strategy to extend analytics capabilities to include search marketing, testing, and targeting as well as data visualization is the powerful SiteCatalyst product. Version 14 demonstrated numerous enhancements including single sign-on for all products, contextual help, video tracking, and Web services APIs. Omniture maintains substantial market share within large enterprises across multiple verticals and customers voiced their extreme satisfaction in their ability to define custom events and variables, segmentation capabilities, as well as high quality of support." (Web Analytics Buyer's Guide, JupiterResearch, July 14, 2008).

"With Omniture SiteCatalyst 14, we continue to provide technology and industry leadership that the world's leading online brands rely on to run their businesses every day," said Josh James, CEO and co-founder of Omniture. "Industry analysts continue to recognize the business value that we provide to our customers."

The JupiterResearch Web Analytics Buyer's Guide is a vendor evaluation framework designed to help business executives make decisions about technology. Each vendor was evaluated using a weighted scorecard based on briefings and surveys with vendors, customer interviews, evaluation of customer deployments, and publicly available information. The report is available at www.jupiterresearch.com.

Omniture has been recognized as a leader by all of the following firms:

-- Leader in JupiterResearch Web Analytics Buyer's Guide, July 2008

-- Leader in The Forrester Wave: Web Analytics, Q3 2007, Sept. 2007

-- On-demand revenue leader in IDC Web Analytics Software Applications 2007 - 2011 Forecast and Analysis: 2006 Shares and Current Outlook, Dec. 2007

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and Omniture SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities, features and expected benefits and value of our services to customers and the features and value of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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